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Cultural Impact on Trust: A Comparison of Virtual Communities in China, Hong Kong, and Taiwan

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  • Ying-Hueih Chen
  • Jyh-Jeng Wu
  • Yu-Shuo Chung

Abstract

This study explores the influence of national culture on trust development of virtual community members across China, Hong Kong, and Taiwan. The research extends trust research by employing trust tendency, privacy policy, social presence, stickiness, and word-of-mouth to measure the trust of virtual community members. The quantitative analysis suggests that China, Hong Kong, and Taiwan are three culturally diverse regions and there exists significant differences in individual trust tendency, social presence, stickiness, and word-of-mouth. When testing the relationship between antecedents of trust and trusting belief, the analysis shows that individual trust tendency and social presence relates to trusting belief positively. Furthermore, trusting belief influences trust behavior positively.

Suggested Citation

  • Ying-Hueih Chen & Jyh-Jeng Wu & Yu-Shuo Chung, 2008. "Cultural Impact on Trust: A Comparison of Virtual Communities in China, Hong Kong, and Taiwan," Journal of Global Information Technology Management, Taylor & Francis Journals, vol. 11(1), pages 28-48, January.
    • Handle: RePEc:taf:ugitxx:v:11:y:2008:i:1:p:28-48
    DOI: 10.1080/1097198X.2008.10856460
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    Cited by:

    1. Elliot, Statia & Li, Guoxin & Choi, Chris, 2013. "Understanding service quality in a virtual travel community environment," Journal of Business Research, Elsevier, vol. 66(8), pages 1153-1160.
    2. Dong Pan & Bao Wang & Jun Li & Fei Wu, 2024. "Exploring the User Adoption Mechanism of Green Transportation Services in the Context of the Electricity–Carbon Market Synergy," Energies, MDPI, vol. 17(1), pages 1-19, January.
    3. Hallikainen, Heli & Laukkanen, Tommi, 2018. "National culture and consumer trust in e-commerce," International Journal of Information Management, Elsevier, vol. 38(1), pages 97-106.
    4. Yingmei Wei & Diwei Fan & Binyuan Zhang & Ting Li & Yuqiang Feng, 2024. "How to improve tourists’ trust in official tourism destination websites in China—an empirical research based on CV and PASP," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-15, December.

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