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Determinants of Residential Consumers’ Acceptance of a Utility-Scale Battery Energy Storage System in Malaysia: Technology Acceptance Model Theory from a Different Perspective

Author

Listed:
  • Amar Hisham Jaaffar

    (Institute of Energy Policy and Research (IEPRe), Universiti Tenaga Nasional, Jalan IKRAM-UNITEN, Kajang 43000, Selangor, Malaysia)

  • Nurshahirah Abd Majid

    (College of Graduate Studies, Universiti Tenaga Nasional, Jalan IKRAM-UNITEN, Kajang 43000, Selangor, Malaysia)

  • Bakhtiar Alrazi

    (College of Business Management and Accounting, Universiti Tenaga Nasional, Bandar Muadzam Shah 26700, Pahang, Malaysia)

  • Vigna K. Ramachandaramurty

    (Institute of Power Engineering, Universiti Tenaga Nasional, Jalan IKRAM-UNITEN, Kajang 43000, Selangor, Malaysia)

  • Nofri Yenita Dahlan

    (Solar Energy Research Institute (SRI), School of Electrical Engineering, College of Engineering, Universiti Teknologi MARA, Shah Alam 40450, Selangor, Malaysia)

Abstract

In a developing country such as Malaysia, studies of determinants which influence residential consumers of the Battery Energy Storage System (BESS) are limited. This paucity of studies was the catalyst for this study and its aim to investigate the factors affecting acceptance by Malaysian residential consumers of BESS as it relates to the Technology Acceptance Model Theory. A sample of 331 residential consumers indicated that consumer attitudes, social norms and self-efficacy, or the perception of behavioral control, had a positive and significant relationship with the intention to use BESS. Additionally, trust was a factor that had a significant effect on the consumers’ perceptions of cost, benefits and anticipated effects. All these variables significantly affect consumer attitudes. These findings provide important insights into BESS and facilitate the development of policies and practices relating to BESS in developing countries such as Malaysia.

Suggested Citation

  • Amar Hisham Jaaffar & Nurshahirah Abd Majid & Bakhtiar Alrazi & Vigna K. Ramachandaramurty & Nofri Yenita Dahlan, 2022. "Determinants of Residential Consumers’ Acceptance of a Utility-Scale Battery Energy Storage System in Malaysia: Technology Acceptance Model Theory from a Different Perspective," Energies, MDPI, vol. 15(16), pages 1-17, August.
    • Handle: RePEc:gam:jeners:v:15:y:2022:i:16:p:5997-:d:891976
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    References listed on IDEAS

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