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Prosumer Behavior Related to Running a Household in Rural Areas of the Masovian Voivodeship in Poland

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  • Paulina Trębska

    (Institute of Economics and Finance, Warsaw University of Life Sciences—SGGW, Nowoursynowska 166, 02-787 Warsaw, Poland)

  • Agnieszka Biernat-Jarka

    (Institute of Economics and Finance, Warsaw University of Life Sciences—SGGW, Nowoursynowska 166, 02-787 Warsaw, Poland)

  • Marcin Wysokiński

    (Institute of Economics and Finance, Warsaw University of Life Sciences—SGGW, Nowoursynowska 166, 02-787 Warsaw, Poland)

  • Arkadiusz Gromada

    (Institute of Economics and Finance, Warsaw University of Life Sciences—SGGW, Nowoursynowska 166, 02-787 Warsaw, Poland)

  • Magdalena Golonko

    (Institute of Economics and Finance, Warsaw University of Life Sciences—SGGW, Nowoursynowska 166, 02-787 Warsaw, Poland)

Abstract

The subject of research is a phenomenon of prosumption, i.e., the intertwining of consumption and production processes, until the differences between them are blurred. When consumers produce goods and services for their use, they become prosumers. The article aimed to assess consumer behavior in terms of various forms of prosumer activity on the market of household-related services. The types of prosumer activity of rural households and their size were determined during the analyses. The article uses primary sources from a survey conducted among residents of rural areas of the Masovian Voivodeship in Poland in 2017. Statistical, descriptive, and comparative methods were used. The research shows that consumers are very active in the field of prosumption, rationally running their households. The study used principal component analysis (PCA) and selected descriptive statistics. The research results showed that the services performed can be grouped into three categories, i.e., the index of basic living self-sufficiency of households, the index of renovation and repair self-sufficiency, and the index of professional self-sufficiency of farms. Consumers usually prepare meals at home and clean, iron, and wash clothes, thus reducing the costs of running a household. It is also popular to carry out repairs oneself or to carry out repairs of equipment at home.

Suggested Citation

  • Paulina Trębska & Agnieszka Biernat-Jarka & Marcin Wysokiński & Arkadiusz Gromada & Magdalena Golonko, 2021. "Prosumer Behavior Related to Running a Household in Rural Areas of the Masovian Voivodeship in Poland," Energies, MDPI, vol. 14(23), pages 1-18, November.
  • Handle: RePEc:gam:jeners:v:14:y:2021:i:23:p:7986-:d:691278
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    References listed on IDEAS

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    1. Fox, Stephen, 2014. "Third Wave Do-It-Yourself (DIY): Potential for prosumption, innovation, and entrepreneurship by local populations in regions without industrial manufacturing infrastructure," Technology in Society, Elsevier, vol. 39(C), pages 18-30.
    2. Elisabeth Kosnik, 2018. "Production for consumption: Prosumer, citizen†consumer, and ethical consumption in a postgrowth context," Economic Anthropology, Wiley Blackwell, vol. 5(1), pages 123-134, January.
    3. Paulina Trebska & Agnieszka Biernat-Jarka, 2021. "Determinants of Self-Supply of Food and Services in Rural Households in Poland Using Canonical Analysis," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 1034-1048.
    4. Maria Cecilia Mancini & Davide Menozzi & Michele Donati & Beatrice Biasini & Mario Veneziani & Filippo Arfini, 2019. "Producers’ and Consumers’ Perception of the Sustainability of Short Food Supply Chains: The Case of Parmigiano Reggiano PDO," Sustainability, MDPI, vol. 11(3), pages 1-23, January.
    5. Marco Wolf & Shaun McQuitty, 2011. "Understanding the do-it-yourself consumer: DIY motivations and outcomes," AMS Review, Springer;Academy of Marketing Science, vol. 1(3), pages 154-170, December.
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    Cited by:

    1. Bartłomiej Mroczek & Paweł Pijarski, 2022. "Machine Learning in Operating of Low Voltage Future Grid," Energies, MDPI, vol. 15(15), pages 1-30, July.

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