IDEAS home Printed from https://ideas.repec.org/a/gam/jecomi/v10y2022i7p152-d844694.html
   My bibliography  Save this article

The Influence of an Export Manager on Export Marketing Policies: Evidence from Exporting Olive Oil Companies in Crete

Author

Listed:
  • Fani Lamprinidou

    (Department of Agricultural Economics, Aristotle University of Thessaloniki, 54124 Thessaloniki, Greece)

  • Anastasios Semos

    (Department of Agricultural Economics, Aristotle University of Thessaloniki, 54124 Thessaloniki, Greece)

  • Efthimia Tsakiridou

    (Department of Agricultural Economics, Aristotle University of Thessaloniki, 54124 Thessaloniki, Greece)

  • Panagiota Sergaki

    (Department of Agricultural Economics, Aristotle University of Thessaloniki, 54124 Thessaloniki, Greece)

Abstract

Cretan olive oil is known for its premium quality worldwide. In the post pandemic international environment, the rising demand for olive oil due to its health benefits has generated greater competition amongst traditionally non-producer and producer countries. Olive oil exports affect both the financial growth and stability of companies that trade it and the economic prosperity of the Crete prefecture. Various factors can influence a company’s export performance, and of those it is widely agreed that the presence of an export manager yields a positive impact. The aim of this paper is to investigate the influence of an export manager on export marketing policies. The application of the Chi-Square Test (χ 2 ) was judged as the most suitable criterion for the elaboration of the research. The χ 2 test showed that there are statistically significant correlations between variables. The findings of the research indicate an exports manager’s influence on promotions abroad and in conducting market research before exporting to a new foreign market. The employment of an export manager and the level of his/her certified knowledge appear to have a positive impact on the export marketing policies of companies that export Cretan olive oil.

Suggested Citation

  • Fani Lamprinidou & Anastasios Semos & Efthimia Tsakiridou & Panagiota Sergaki, 2022. "The Influence of an Export Manager on Export Marketing Policies: Evidence from Exporting Olive Oil Companies in Crete," Economies, MDPI, vol. 10(7), pages 1-12, June.
    • Handle: RePEc:gam:jecomi:v:10:y:2022:i:7:p:152-:d:844694
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2227-7099/10/7/152/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2227-7099/10/7/152/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. S. Tamer Cavusgil, 1984. "Organizational Characteristics Associated With Export Activity," Journal of Management Studies, Wiley Blackwell, vol. 21(1), pages 3-22, January.
    2. Calantone, Roger J. & Kim, Daekwan & Schmidt, Jeffrey B. & Cavusgil, S. Tamer, 2006. "The influence of internal and external firm factors on international product adaptation strategy and export performance: A three-country comparison," Journal of Business Research, Elsevier, vol. 59(2), pages 176-185, February.
    3. Bo Xiong & Daniel Sumner & William Matthews, 2014. "A new market for an old food: the U.S. demand for olive oil," Agricultural Economics, International Association of Agricultural Economists, vol. 45(S1), pages 107-118, November.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Sinkovics, Rudolf R. & Kurt, Yusuf & Sinkovics, Noemi, 2018. "The effect of matching on perceived export barriers and performance in an era of globalization discontents: Empirical evidence from UK SMEs," International Business Review, Elsevier, vol. 27(5), pages 1065-1079.
    2. Minguzzi, Antonio & Passaro, Renato, 2001. "The network of relationships between the economic environment and the entrepreneurial culture in small firms," Journal of Business Venturing, Elsevier, vol. 16(2), pages 181-207, March.
    3. Preece, Stephen B. & Miles, Grant & Baetz, Mark C., 1999. "Explaining the international intensity and global diversity of early-stage technology-based firms," Journal of Business Venturing, Elsevier, vol. 14(3), pages 259-281, May.
    4. L. Brilli & E. Lugato & M. Moriondo & B. Gioli & P. Toscano & A. Zaldei & L. Leolini & C. Cantini & G. Caruso & R. Gucci & P. Merante & C. Dibari & R. Ferrise & M. Bindi & S. Costafreda-Aumedes, 2019. "Carbon sequestration capacity and productivity responses of Mediterranean olive groves under future climates and management options," Mitigation and Adaptation Strategies for Global Change, Springer, vol. 24(3), pages 467-491, March.
    5. Ballco, Petjon & Gracia, Azucena, 2020. "Do market prices correspond with consumer demands? Combining market valuation and consumer utility for extra virgin olive oil quality attributes in a traditional producing country," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    6. Brodrechtova, Yvonne, 2008. "Determinants of export marketing strategies of forest products companies in the context of transition -- The case of Slovakia," Forest Policy and Economics, Elsevier, vol. 10(7-8), pages 450-459, October.
    7. Javalgi, Rajshekhar G. & Lawson, Diana & Gross, Andrew C. & White, D. Steven, 1998. "Firm characteristics and export propensity: a comparison of manufacturers and manufacturing-based service providers," International Business Review, Elsevier, vol. 7(5), pages 521-534, October.
    8. Jensen Camilla & Rastenienė Aušrytė, 2016. "Lithuanian Exporters in the Financial Crisis," Ekonomika (Economics), Sciendo, vol. 95(2), pages 118-138, February.
    9. Zucchella, Antonella & Palamara, G. & Denicolai, S., 2007. "The drivers of the early internationalization of the firm," Journal of World Business, Elsevier, vol. 42(3), pages 268-280, September.
    10. Leonidou, Leonidas C. & Katsikeas, Constantine S., 2010. "Integrative assessment of exporting research articles in business journals during the period 1960-2007," Journal of Business Research, Elsevier, vol. 63(8), pages 879-887, August.
    11. Deligonul, Seyda Z., 2020. "Multinational country risk: Exposure to asset holding risk and operating risk in international business," Journal of World Business, Elsevier, vol. 55(2).
    12. Leonidou, Leonidas C., 2000. "Barriers to export management: an organizational and internationalization analysis," Journal of International Management, Elsevier, vol. 6(2), pages 121-148.
    13. repec:ipg:wpaper:2014-432 is not listed on IDEAS
    14. Rose, Gregory M. & Shoham, Aviv, 2002. "Export performance and market orientation: establishing an empirical link," Journal of Business Research, Elsevier, vol. 55(3), pages 217-225, March.
    15. Spyros Arvanitis & Areti Gkypali & Kostas Tsekouras, 2014. "Knowledge Base, Exporting Activities, Innovation Openness and Innovation Performance," KOF Working papers 14-361, KOF Swiss Economic Institute, ETH Zurich.
    16. Lionel Touchais, 1998. "Le contrôle de gestion et l'exportation: une combinaison originale de pratiques formelles et informelles," Revue Finance Contrôle Stratégie, revues.org, vol. 1(4), pages 151-171, December.
    17. Stavroula Malla & K. K. Klein & Taryn Presseau, 2022. "Has the Demand for Fats and Meats in the United States been Affected by the Health Claim on Risk of Coronary Heart Disease Issued by the Food and Drug Administration?," Athens Journal of Business & Economics, Athens Institute for Education and Research (ATINER), vol. 8(2), pages 97-118, April.
    18. Umar Burki & Richard Glavee-Geo & Robert Dahlstrom & Renger Kanani & Arnt Buvik, 2023. "The moderating effect of market knowledge on contractual efficacy: evidence from Asian supplier–Western buyer relationships," Asian Business & Management, Palgrave Macmillan, vol. 22(4), pages 1454-1484, September.
    19. Khan, Zaheer & Lew, Yong Kyu, 2018. "Post-entry survival of developing economy international new ventures: A dynamic capability perspective," International Business Review, Elsevier, vol. 27(1), pages 149-160.
    20. F. Pinar Acar, 2016. "The effects of top management team composition on SME export performance: an upper echelons perspective," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 24(4), pages 833-852, December.
    21. Syed Abdi & Hayat Awan & M. Bhatti, 2008. "Is quality management a prime requisite for globalization? Some facts from the sports industry," Quality & Quantity: International Journal of Methodology, Springer, vol. 42(6), pages 821-833, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jecomi:v:10:y:2022:i:7:p:152-:d:844694. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.