Promoting the New Superior Variety of National Hybrid Maize: Improve Farmer Satisfaction to Enhance Production

Farmers’ satisfaction with new superior varieties (NSVs) is a critical strategy for boosting their adoption. Out of 48 national NSV hybrids produced, only three, including Nasa-29, JH-37, and Bima-10, have been widely distributed at the farmer level. However, no studies have been carried out to establish farmers’ satisfaction of any of the three hybrid maize varieties. As a result, the main aim of this study is to establish farmers’ satisfaction of three-hybrid maize. The survey was conducted in three South Sulawesi maize production districts: Bone, Gowa, and North Luwu, representing the east, west, and transitional zones. A total of 150 farmers from three districts were then deliberately chosen as respondents. Variables such as seed availability, cultivation technology, post-harvest, and product marketing were monitored during our assessment. The data were then analyzed using the importance performance analysis (IPA) method. The findings indicate that seed quality and quantity, disease resistance, low yield, and productivity are the variables that require intervention to improve farmer satisfaction with the superiority of the national hybrid maize NSV. The low price of seeds, the ability to grow at 15 days, the small size of the cob, ease of harvest, and the accessibility of marketing the product at the best price were then deemed adequate variables.