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Could Surplus Food in Blind Box Form Increase Consumers’ Purchase Intention?

Author

Listed:
  • Chun Yang

    (School of Design, Jiangnan University, Wuxi 214122, China)

  • Xuqi Chen

    (Department of Agricultural and Resource Economics, University of Tennessee, Knoxville, TN 37996, USA)

  • Jie Sun

    (Department of Culture and Arts Management, Honam University, Gwangju 62399, Korea)

  • Wei Wei

    (School of Textile Garment and Design, Changshu Institute of Technology, Changshu 215500, China)

  • Wei Miao

    (School of Textile Garment and Design, Changshu Institute of Technology, Changshu 215500, China)

  • Chao Gu

    (Department of Culture and Arts Management, Honam University, Gwangju 62399, Korea)

Abstract

Surplus foods are fresh raw material of food that has not been processed, and a large number of surplus foods are discarded and wasted every day. As a new business model, a surplus food blind box can attract consumers to purchase to reduce food waste. The main purpose of this study is to find out how to improve consumers’ degree of cognition of surplus food blind box to improve the purchase intention. Therefore, this study analyzes the relevant factors affecting consumers’ purchase intention of surplus food blind box, and through conceptualization and hypothesis verification, establishes a perceived model of consumers’ purchase intention of surplus food blind box that can be used for future research. The results can be used by relevant practitioners, consumers, governments, and researchers to reduce food waste.

Suggested Citation

  • Chun Yang & Xuqi Chen & Jie Sun & Wei Wei & Wei Miao & Chao Gu, 2022. "Could Surplus Food in Blind Box Form Increase Consumers’ Purchase Intention?," Agriculture, MDPI, vol. 12(6), pages 1-19, June.
    • Handle: RePEc:gam:jagris:v:12:y:2022:i:6:p:864-:d:839633
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    References listed on IDEAS

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    Cited by:

    1. Mvondo, Gustave Florentin Nkoulou & Jing, Fengjie & Hussain, Khalid, 2023. "What's in the box? Investigating the benefits and risks of the blind box selling strategy," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    2. Giuseppe Timpanaro, 2023. "Agricultural Food Marketing, Economics and Policies," Agriculture, MDPI, vol. 13(4), pages 1-9, March.
    3. Nan Hua & Randall Shannon & Murtaza Haider & George P. Moschis, 2023. "Factors Influencing Purchase Intention of Food Surplus through a Food-Sharing Platform," Sustainability, MDPI, vol. 15(17), pages 1-20, August.
    4. Zhiyuan Yu & Kun Zhang, 2022. "The Determinants of Purchase Intention on Agricultural Products via Public-Interest Live Streaming for Farmers during COVID-19 Pandemic," Sustainability, MDPI, vol. 14(21), pages 1-22, October.
    5. Chao Gu & Tingting Huang & Wei Wei & Chun Yang & Jiangjie Chen & Wei Miao & Shuyuan Lin & Hanchu Sun & Jie Sun, 2023. "The Effect of Using Augmented Reality Technology in Takeaway Food Packaging to Improve Young Consumers’ Negative Evaluations," Agriculture, MDPI, vol. 13(2), pages 1-35, January.
    6. Miao, Xiaoyu & Niu, Ben & Yang, Congcong & Feng, Yuanyue, 2023. "Examining the gamified effect of the blindbox design: The moderating role of price," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).

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