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Crowdsourcing of Inventive Activities, AI, and the NIH Syndrome

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  • Thierry Burger-Helmchen

    (Faculty of Economics and Management, BETA, CNRS, University of Strasbourg, 67000 Strasbourg, France)

Abstract

This study examines how crowdsourcing can support innovation in companies. It focuses on the Not Invented Here (NIH) syndrome—a reluctance to adopt external ideas—that varies depending on which organizational boundaries are considered, such as power, competence, and culture. By analyzing how these boundaries influence resistance to crowdsourced solutions, this study finds that although crowdsourcing brings valuable diversity and insights, many organizations struggle to leverage these effectively. Moreover, with the rise of generative AI, many organizations are increasingly focused on internal data and AI-driven innovation, which further intensifies NIH syndrome by deprioritizing external insights. We discuss why and how companies that have managed NIH syndrome effectively may be better positioned to overcome resistance to AI.

Suggested Citation

  • Thierry Burger-Helmchen, 2024. "Crowdsourcing of Inventive Activities, AI, and the NIH Syndrome," Administrative Sciences, MDPI, vol. 14(11), pages 1-12, November.
    • Handle: RePEc:gam:jadmsc:v:14:y:2024:i:11:p:300-:d:1519917
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    References listed on IDEAS

    as
    1. Laurent Antonczak & Thierry Burger-Helmchen, 2022. "Creativity on the Move: Nexus of Technology, Slack and Social Complexities," Post-Print hal-03631857, HAL.
    2. Thierry Burger-Helmchen & Caroline Hussler & Julien Pénin, 2011. "General presentation. Rethinking boundaries for innovation: exploring the shapes and stakes of the open innovation phenomenon," Journal of Innovation Economics, De Boeck Université, vol. 0(1), pages 3-10.
    3. Robertson, Jeandri & Ferreira, Caitlin & Botha, Elsamari & Oosthuizen, Kim, 2024. "Game changers: A generative AI prompt protocol to enhance human-AI knowledge co-construction," Business Horizons, Elsevier, vol. 67(5), pages 499-510.
    4. Barry L. Bayus, 2013. "Crowdsourcing New Product Ideas over Time: An Analysis of the Dell IdeaStorm Community," Management Science, INFORMS, vol. 59(1), pages 226-244, June.
    5. Neukam, Marion & Bollinger, Sophie, 2022. "Encouraging creative teams to integrate a sustainable approach to technology," Journal of Business Research, Elsevier, vol. 150(C), pages 354-364.
    Full references (including those not matched with items on IDEAS)

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