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Avaliação da RSC pelo consumidor e medição do seu efeito sobre as compras

Author

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  • Dopico-Parada, Ana
  • Rodríguez-Daponte, Rocío
  • González-Vázquez, Encarnación

Abstract

The objective of this paper is to provide a valid and reliable CSR scale from the consumer perspective. From this point of view, a causal analysis is developed in order to identify those actions that really generate a response from the market. The final results will allow us to advise the companies about those actions which have a positive effect on consumer buying behaviour.

Suggested Citation

  • Dopico-Parada, Ana & Rodríguez-Daponte, Rocío & González-Vázquez, Encarnación, 2014. "Avaliação da RSC pelo consumidor e medição do seu efeito sobre as compras," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 54(1), January.
    • Handle: RePEc:fgv:eaerae:v:54:y:2014:i:1:a:20891
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    References listed on IDEAS

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    3. Maignan, Isabelle & Ferrell, O. C., 2003. "Nature of corporate responsibilities: Perspectives from American, French, and German consumers," Journal of Business Research, Elsevier, vol. 56(1), pages 55-67, January.
    4. E. Bigné & R. Chumpitaz & L. Andreu & V. Swaen, 2005. "Percepción de la responsabilidad social corporativa: un análisis cross-cultural," Post-Print hal-00255022, HAL.
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