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Teoria da ação racional na competência de melhoria contínua: abordagem comportamental

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  • Yen-Tsang, Chen
  • Csillag, João Mário
  • Siegler, Janaina

Abstract

The importance of interaction between Operations Management (OM) and Human Behavior has been recently re-addressed. This paper introduced the Reasoned Action Theory suggested by Froehle and Roth (2004) to analyze Operational Capabilities exploring the suitability of this model in the context of OM. It also seeks to discuss the behavioral aspects of operational capabilities from the perspective of organizational routines. This theory was operationalized using Fishbein and Ajzen (F/A) behavioral model and a multi-case strategy was employed to analyze the Continuous Improvement (CI) capability. The results posit that the model explains partially the CI behavior in an operational context and some contingency variables might influence the general relations among the variables involved in the F/A model. Thus intention might not be the determinant variable of behavior in this context.

Suggested Citation

  • Yen-Tsang, Chen & Csillag, João Mário & Siegler, Janaina, 2012. "Teoria da ação racional na competência de melhoria contínua: abordagem comportamental," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 52(5), September.
    • Handle: RePEc:fgv:eaerae:v:52:y:2012:i:5:a:30420
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    References listed on IDEAS

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