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Influence Factors Of Taiwan Sky Lantern Cultural Product: Cause And Consequence Factors Of Cultural Product In Cultural And Creative Industry: A Case Of Sky Lantern In Pengxi

Author

Listed:
  • Dr. Tser-Yieth Chen

    (Professor, Graduate Institute of International Business National Taipei University, New Taipei City, Taiwan.)

  • Dr. Tsai-Lien Yeh

    (Professor, Graduate Institute of International Business National Taipei University, New Taipei City, Taiwan.)

  • Dr. Teng-Tsai Tu

    (Assistant Professor, Graduate Institute of International Business National Taipei University, New Taipei City, Taiwan)

  • Dr. Tzu-Wei Wan

    (Master, Graduate Institute of International Business National Taipei University, New Taipei City, Taiwan.)

Abstract

This study presents a discussion on the cause and effect relationship among innovation (environment, context, and essence), product attributes (appeal and identification), and cultural capital (symbolic consumption). This research uses a quota sampling method and focuses on consumers in the Greater Taipei Area (Taipei City and Taipei County) that have visited Pengxi and experienced the sky lantern culture. Empirical results support the majority of the hypotheses presented in this research. In our research, we provide managerial strategies that will assist management in encouraging consumer to engage in cultural symbolic consumption and accumulate cultural capital. The most effective approach is for management to offer creative and innovative instruction for employees to increase creativity and popularity of products.

Suggested Citation

  • Dr. Tser-Yieth Chen & Dr. Tsai-Lien Yeh & Dr. Teng-Tsai Tu & Dr. Tzu-Wei Wan, 2013. "Influence Factors Of Taiwan Sky Lantern Cultural Product: Cause And Consequence Factors Of Cultural Product In Cultural And Creative Industry: A Case Of Sky Lantern In Pengxi," Far East Journal of Psychology and Business, Far East Research Centre, vol. 10(4), pages 42-58, March.
    • Handle: RePEc:fej:articl:v:10c:y:2013:i:4:p:42-58
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    References listed on IDEAS

    as
    1. Ann Markusen, 2006. "Urban Development and the Politics of a Creative Class: Evidence from a Study of Artists," Environment and Planning A, , vol. 38(10), pages 1921-1940, October.
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    More about this item

    Keywords

    Cultural Product; Innovation; Cultural Capital; Product Appeal; Product Identification;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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