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Successful Crowdfunding Campaigns: The Role of Project Specifics, Competition and Founders’ Experience

Author

Listed:
  • Jan Janku

    (Technical University of Ostrava, Faculty of Economics, Czech Republic)

  • Zuzana Kucerova

    (Mendel University in Brno, Faculty of Business and Economics
    Technical University of Ostrava, Faculty of Economics, Czech Republic)

Abstract

We focus on reward-based crowdfunding and identify the basic determinants of successful crowdfunding campaigns including new determinants not analyzed in previous studies. Using a rich database of Kickstarter projects launched during the period from April 2009 to April 2017, we employ an empirical logit model to test the causalities and statistical significance of the selected factors. Our new empirical findings suggest that launching a project campaign during the weekend and during the month with the stronger competition in the form of other launched projects decreases the success rate of the campaign. On the other hand, a longer preparation period on Kickstarter and a higher projects’ density in the given state can increase the chances to succeed. We also conclude that the competition plays the most prominent role in the category of the smallest projects. Conversely, a negative effect of projects launched at weekends and a positive effect of a founder‘s experience is the strongest in the group of the largest projects.

Suggested Citation

  • Jan Janku & Zuzana Kucerova, 2018. "Successful Crowdfunding Campaigns: The Role of Project Specifics, Competition and Founders’ Experience," Czech Journal of Economics and Finance (Finance a uver), Charles University Prague, Faculty of Social Sciences, vol. 68(4), pages 351-373, September.
    • Handle: RePEc:fau:fauart:v:68:y:2018:i:4:p:351-373
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    References listed on IDEAS

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    Cited by:

    1. Emil Adamek & Jan Janku, 2022. "What Drives Small Business Crowdfunding? Impact of Macroeconomic and Financial Factors," Czech Journal of Economics and Finance (Finance a uver), Charles University Prague, Faculty of Social Sciences, vol. 72(2), pages 172-196, June.
    2. Julia Neuhaus & Andrew Isaak & Denefa Bostandzic, 2022. "Million dollar personality: a systematic literature review on personality in crowdfunding," Management Review Quarterly, Springer, vol. 72(2), pages 309-345, June.
    3. Felix Pinkow & Philip Emmerich, 2021. "Re-Examining Crowdfunding Success: How the Crowdfunding Goal Moderates the Relationship of Success Factors and Crowdfunding Performance," Central European Business Review, Prague University of Economics and Business, vol. 2021(3), pages 91-114.
    4. Susana Bernardino & J. Freitas Santos, 2020. "Crowdfunding: An Exploratory Study on Knowledge, Benefits and Barriers Perceived by Young Potential Entrepreneurs," JRFM, MDPI, vol. 13(4), pages 1-24, April.
    5. Davies, William Edmund & Giovannetti, Emanuele, 2022. "Latent network capital and gender in crowdfunding: Evidence from the Kiva platform," Technological Forecasting and Social Change, Elsevier, vol. 182(C).
    6. Bernardino, Susana & Freitas Santos, José & Oliveira, Sílvie, 2021. "The impact of social media and e-WOM on the success of reward-based crowdfunding campaigns," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
    7. Florian Horky & Nicola Tretter & Jarko Fidrmuc, 2021. "Are the pandemic and innovation twins? Perceived financial obstacles, innovations, and entrepreneurial success," Economic Research Guardian, Weissberg Publishing, vol. 11(2), pages 236-254, December.
    8. Joseph Ochieng Onginjo & Zhou Dong Mei, 2023. "A study on the social and economic sustainability of rewards-based crowdfunding in Africa," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(9), pages 9619-9646, September.

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    More about this item

    Keywords

    crowdfunding; entrepreneurship; startups; information; innovation;
    All these keywords.

    JEL classification:

    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General
    • C55 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Large Data Sets: Modeling and Analysis

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