Come percepiamo i display incompleti nei punti vendita?
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References listed on IDEAS
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Cited by:
- Antonio Usai & Daniele Porcheddu & Veronica Scuotto & Jean-Paul Susini, 2020. "Converting Shelf-Based Scarcity into Innovation by Adopting Customer-Focused Innovation Approach," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 11(1), pages 70-83, March.
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More about this item
Keywords
Approccio free-viewing; corsia virtuale; incompletezza del display; percezione asimmetrica; posizionamento del display; teoria della lateralizzazione emisferica cerebrale.;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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