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Competere e creare valore nei mercati maturi: alcune evidenze empiriche del made in Italy negli Stati Uniti

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  • Giovanna Pegan
  • Donata Vianelli
  • Patrizia de Luca

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  • Giovanna Pegan & Donata Vianelli & Patrizia de Luca, 2014. "Competere e creare valore nei mercati maturi: alcune evidenze empiriche del made in Italy negli Stati Uniti," ECONOMIA E SOCIET? REGIONALE, FrancoAngeli Editore, vol. 2014(2), pages 55-67.
    • Handle: RePEc:fan:eseses:v:html10.3280/es2014-002005
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    References listed on IDEAS

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    1. Leila Hamzaoui & Dwight Merunka, 2006. "The impact of country of design and country of manufacture on consumer perceptions of bi‐national products' quality: an empirical model based on the concept of fit," Post-Print hal-01822293, HAL.
    2. Roth, Katharina P. & Diamantopoulos, Adamantios, 2009. "Advancing the country image construct," Journal of Business Research, Elsevier, vol. 62(7), pages 726-740, July.
    3. Samiee, Saeed, 2010. "Advancing the country image construct -- A commentary essay," Journal of Business Research, Elsevier, vol. 63(4), pages 442-445, April.
    4. Guido Bortoluzzi & Maria Chiarvesio & Raffaella Tabacco, 2012. "La meccanica innova nei servizi per competere nei mercati emergenti," ECONOMIA E SOCIET? REGIONALE, FrancoAngeli Editore, vol. 0(3), pages 55-63.
    5. K. Roth & A. Diamantopoulos, 2009. "Advancing the country image construct," Post-Print hal-00787417, HAL.
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