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Protagonisti e spazi di convergenza nella comunicazione responsabile in materia ambientale

Author

Listed:
  • Rossella Santaniello
  • Francesco Cuomo
  • Debora Tortoro

Abstract

L?attenzione alla sostenibilit? ed al rispetto dell?ambiente sono ormai tematiche ricorrenti nelle attivit? di comunicazione definite di tipo green. Tuttavia, pur all?interno di un condiviso orientamento valoriale, non sempre le posizioni dei diversi attori partecipanti al processo raggiungono un equo e soddisfacente punto di equilibrio. Il presente paper, di natura concettuale, illustra, all?interno dell?attuale cornice normativa, l?articolazione del vettore comunicazionale in un?ottica di responsabilit? ambientale di tipo multilaterale e simmetrico. Stante una evidente lacuna in letteratura in grado di comporre ad unit? l?ottica legislativa, dell?impresa e dei consumatori nell?affrontare le problematiche di green communication, l?articolo rappresenta un primo tentativo di sollecitare una pi? puntuale riflessione su questo aspetto peculiare, all?interno di una tematica di grande attualit?.

Suggested Citation

  • Rossella Santaniello & Francesco Cuomo & Debora Tortoro, 2013. "Protagonisti e spazi di convergenza nella comunicazione responsabile in materia ambientale," ESPERIENZE D'IMPRESA, FrancoAngeli Editore, vol. 2013(2), pages 97-121.
    • Handle: RePEc:fan:eieiei:v:html10.3280/ei2013-002005
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    References listed on IDEAS

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    1. Victor Danciu, 2012. "The Green Marketing at Work: The Push-Pull Effects of the Green Communication Strategies," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 15(45), pages 3-24, December.
    2. William Young & Kumju Hwang & Seonaidh McDonald & Caroline J. Oates, 2010. "Sustainable consumption: green consumer behaviour when purchasing products," Sustainable Development, John Wiley & Sons, Ltd., vol. 18(1), pages 20-31.
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