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El impacto de la Responsabilidad Social Empresarial en el desempeño financiero: Un análisis en empresas de Ciudad Obregón

Author

Listed:
  • Yara Landazuri Aguilera
  • Roberto Ruíz Pérez
  • Maria Dolores Moreno M.

Abstract

Entre las diversas estrategias que adoptan las empresas para tratar de mitigar los problemas sociales se encuentra la responsabilidad social, estas estrategias le permite competir en el mercado a través de programas en beneficio de la sociedad y a su vez mejorar su desempeño financiero. Por lo anterior el objetivo de esta investigación es analizar el impacto que tienen las dimensiones de la responsabilidad social en el desempeño financiero de las empresas socialmente responsables de Ciudad Obregón. La importancia de la presente investigación se centra en poder analizar los resultados que se obtengan de esta muestra local con los resultados de estudios en México sobre las mismas variables. Como parte del mérito intelectual y la contribución que pretende aportar esta investigación al conocimiento es la medición cuantitativa de las variables. La investigación es no experimental, correlacional de corte transversal, la hipótesis de este estudio se comprobará a través del modelo de regresión lineal. Los datos se recolectan mediante un instrumento adaptado y aplicado a una muestra de las empresas de Ciudad Obregón que son socialmente responsables. Entre los hallazgos identificados se encuentra que la responsabilidad social empresarial si tiene un impacto significativo en el desempeño financiero de las empresas socialmente responsables en Ciudad Obregón.

Suggested Citation

  • Yara Landazuri Aguilera & Roberto Ruíz Pérez & Maria Dolores Moreno M., 2024. "El impacto de la Responsabilidad Social Empresarial en el desempeño financiero: Un análisis en empresas de Ciudad Obregón," Revista de Desarrollo Sustentable, Negocios, Emprendimiento y Educación RILDODS, Servicios Académicos Intercontinentales SL, issue 52, February.
    • Handle: RePEc:erv:rilcds:y:2024:i:52:07
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    References listed on IDEAS

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    2. Abagail McWilliams & Donald Siegel, 2000. "Corporate social responsibility and financial performance: correlation or misspecification?," Strategic Management Journal, Wiley Blackwell, vol. 21(5), pages 603-609, May.
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