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The Corporate Brand
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Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1057/9780230375888
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Book Chapters
The following chapters of this book are listed in IDEAS- Nicholas Ind, 1997. "The Corporate Brand," Palgrave Macmillan Books, in: The Corporate Brand, chapter 1, pages 1-13, Palgrave Macmillan.
- Nicholas Ind, 1997. "The Corporate Environment," Palgrave Macmillan Books, in: The Corporate Brand, chapter 2, pages 14-32, Palgrave Macmillan.
- Nicholas Ind, 1997. "Corporate Strategy and the Corporate Brand," Palgrave Macmillan Books, in: The Corporate Brand, chapter 3, pages 33-41, Palgrave Macmillan.
- Nicholas Ind, 1997. "Analysing the Corporate Brand," Palgrave Macmillan Books, in: The Corporate Brand, chapter 4, pages 42-65, Palgrave Macmillan.
- Nicholas Ind, 1997. "Defining a Corporate Branding and Communications Strategy," Palgrave Macmillan Books, in: The Corporate Brand, chapter 5, pages 66-82, Palgrave Macmillan.
- Nicholas Ind, 1997. "Employees and Communication," Palgrave Macmillan Books, in: The Corporate Brand, chapter 6, pages 83-103, Palgrave Macmillan.
- Nicholas Ind, 1997. "Communicating with Financial Audiences," Palgrave Macmillan Books, in: The Corporate Brand, chapter 7, pages 104-118, Palgrave Macmillan.
- Nicholas Ind, 1997. "Mergers, De-mergers and Strategic Alliances," Palgrave Macmillan Books, in: The Corporate Brand, chapter 8, pages 119-133, Palgrave Macmillan.
- Nicholas Ind, 1997. "The Global Brand," Palgrave Macmillan Books, in: The Corporate Brand, chapter 9, pages 134-155, Palgrave Macmillan.
- Nicholas Ind, 1997. "Managing the Corporate Brand," Palgrave Macmillan Books, in: The Corporate Brand, chapter 10, pages 156-167, Palgrave Macmillan.
- Nicholas Ind, 1997. "Conclusion," Palgrave Macmillan Books, in: The Corporate Brand, chapter 11, pages 168-171, Palgrave Macmillan.
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