Corporate Social Responsibility: Specificity, Formation Mechanism, Estimation of Management Efficiency

The analysis of ways and methods for increase of efficiency of role of the business in economy stabilization, environment protection, improvement of population's life quality, and therefore social responsibility of business is a topical problem which solving has both theoretical and practical value. Research objective is development of theoretical propositions and methodical and practical recommendations for estimation of efficiency of enterprise restructuring on the basis of holistic marketing and degree of its social responsibility. Research tasks: clarification of definition and specificity of “business social responsibility” concept, development of the methodical approach to estimation of its condition, modelling of integral indicator of its development, clusterization of industrial enterprises on its basis. Methodology: The method of hierarchies’ analysis is a proved tool for solving of multi-criteria problems with hierarchical structures including complex system of factors affecting selection of solution for improvement of image of domestic enterprises. Results: Theoretical analysis of evolution of researches of corporate social responsibility was carried out; the essence of social responsibility concept of the Russian enterprise, its restructuring on the basis of holistic marketing, specificity of formation proceeding from analysis of its essence in foreign and domestic economic science were specified; - internal and external factors influencing development of corporate social responsibility of the organisations were determined, algorithm of multi-criteria estimation on the basis of hierarchies' analysis method taking into account most the representative indicators characterising efficiency of efforts was developed and tested. Conclusion / importance. The authors draw the conclusion that propositions developed in the work and received results can serve as a basis for development of enterprise management strategy focused on a long-term stable development taking into account interests of various interested parties of the company.