Packaging as a Tool for Influencing Consumers in the Food Products Market
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References listed on IDEAS
- Magdalena Ankiel & Bogdan Sojkin & Mariola Grzybowska-Brzezinska, 2020. "Packaging as a Source of Information on the Product in Food Purchasing Decisions: The Case of Poland," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 356-372.
- Tabea Habermehl & Thomas Decker & Klaus Menrad, 2024. "An Explorative Study on Packaging-Saving Consumer Practices in the Fast-Moving Consumer Goods Sector," Sustainability, MDPI, vol. 16(22), pages 1-24, November.
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More about this item
Keywords
Packaging; determinants; consumer behavior; eco-friendly packaging; food products; Lubuskie Voivodeship.;All these keywords.
JEL classification:
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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