"Enorecreation" as a New Perspective in Enotourism – Theoretical and Practical Reflections

Purpose: The aim of this article is to attempt to define the concept of “enorecreation” as a key element of wine tourism and leisure activities, addressing a significant research gap in the existing literature. The study identifies and discusses recreational offerings broadly related to wine. Additionally, the article attempts to typologize “enorecreation” based on selected criteria, enabling the systematization of this phenomenon in the context of managing such offerings. Design/Methodology/Approach: The study employs the desk research method, including literature analysis in the fields of tourism economics (including wine tourism) and recreation. A qualitative approach was also applied using data triangulation, ensuring reliable results through diverse sources. Techniques such as virtual ethnography and participant, unstructured observation gathered information from both online and direct interaction with «enorecreation»al offerings. This combination provided a comprehensive view of the “enorecreation” al offerings and identified key trends in wine tourism. Findings: The qualitative research findings show that "enorecreation” offerings are exceptionally broad and diverse. Within the typologization of “enorecreation”, the following criteria can be listed: motive for participation, level of physical activity, emotional intensity, form of implementation, number of participants, cost, place of implementation. Practical Implications: This article provides practical guidelines for wine tourism organizers, enhancing their understanding of participants' needs and expectations in “enorecreation”. The research findings can support the creation of more diversified and tailored recreational offerings that respond to the growing interest in wine culture. Originality/value: The article significantly contributes to the development of “enorecreation” by proposing a new approach to classifying this phenomenon, which has been underexplored in existing literature.