Smart Technologies Integration and Challenges in the Context of Logistics Companies

Purpose: The purpose of the article is to investigate how smart technologies can help logistics companies in their day-to-day operations and identify the benefits and main challenges faced by logistics organizations when implementing smart technologies. Design/Methodology/Approach: A quantitative study was conducted in which representatives of Lithuanian logistics companies participated. Findings: Recent studies across the EU highlight the growing adoption of smart technologies in logistics, aligned with goals of efficiency, sustainability, and resilience. Digital transformation is emphasized for both operational improvements and environmental objectives. In Lithuania, logistics companies widely use route optimization programs and real-time cargo tracking, boosting efficiency and ensuring timely deliveries. Document digitization is another emerging trend. Key drivers for adopting smart technologies include cost reduction, enhanced efficiency, and improved service quality. However, challenges like high implementation costs, the need for skilled personnel, and system integration complexity hinder progress. Addressing these barriers is crucial for broader adoption, especially for SMEs, to enhance competitiveness in a dynamic market. Practical Implications: The conclusions of this study provide real insights not only for the stakeholders of the Lithuanian logistics sector. By overcoming financial and skilled labour challenges, SMEs can better compete with larger companies by using smart technologies, offering high-quality services, and adapting to market needs. Overall, solving smart technological challenges can fully utilize digital tools in the logistics sector, increasing productivity, improving service quality, and strengthening the industry's global competitiveness. Originality value: The study makes a meaningful contribution to both academic research and practical applications in logistics and digital transformation. The study deepens academic understanding of how logistics companies are adopting technologies like route optimization, real-time cargo tracking, and document digitization. It sheds light on the factors driving adoption, such as cost efficiency and improved service quality, while also exploring the barriers to implementation. By systematically identifying benefits, challenges, and trends in smart technology adoption, the study creates a framework that can be replicated or expanded upon in other regions or industries.