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Innovative Leadership: Driving Change in Today's Corporate Landscape

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  • Anna Piotrowska

Abstract

Purpose: This article explores the importance of entrepreneurial leadership for innovation and adaptability within big business organizations. It provides a detailed case analysis of how three Polish firms—CD Projekt, Grupa Żywiec and PKN ORLEN have been able to use entrepreneurial leadership by adapting market changes and strategic transformations related virtual entrepreneurship. Design/Methodology/Approach: The paper adopts a systematic assessment of extant theory and empirical studies in an effort to distinguish the most salient antecedents of managerial entrepreneurship within large firms. The research methodology follows with a systematic review of pertinent in-scope literature, spanning academic articles, industry reports and case studies. In addition, three in-depth case analysis on CD Projekt gaming innovation, Grupa Żywiec cepilation to consumer trends as beverage industry player and PKN ORLEN energy transition give a practical example of entrepreneurial leadership practice. Findings: Results from the analysis expose that entrepreneurial leadership and innovation are majorly responsible in influencing corporate entrepreneurship to higher grounds. For many organizations wishing to keep pace in dynamic markets, a robust entrepreneurial culture with creativity and risk-taking emerging as proactive elements is vital. Central to this culture is leadership that is dedicated to long-term strategic vision and has an understanding of empowerment, making sure it remains operational as the organisation evolves. Innovation, such as technological innovation), new product/service development or process improvement) stimulate corporate growth and resilience. Practical Implication: The present study shows practical significance for organizations engaging in entrepreneurial leadership to enhance their competitive capability. After knowing the key factors in these studies, those responsible for management and public policy can act to encourage entrepreneurship within organizations, designing strategies that are more oriented towards market needs. Organisational culture, leadership and innovation when combined help companies to respond quicker to change while taking advantage of the new opportunities this brings so they can grow in a sustainable manner. Originality/Value: This article is focused on the subject of entrepreneurial leadership in large organizations through aggregating theoretical constructs and empirical conclusions. Case analyses for CD Projekt, Grupa Żywiec and PKN ORLEN demonstrating the linkage of entrepreneurial leadership in promoting innovation and corporate entrepreneurship provide good practical evidence. By offering a comprehensive view, the ‘comprehensive review’ of entrepreneurial leadership elucidates an understanding that researchers as well as practitioners and to some extent policymakers can capitalize on making wise decisions so far in promoting entrepreneurial leadership.

Suggested Citation

  • Anna Piotrowska, 2024. "Innovative Leadership: Driving Change in Today's Corporate Landscape," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 135-151.
    • Handle: RePEc:ers:journl:v:xxvii:y:2024:i:4:p:135-151
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    References listed on IDEAS

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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Entrepreneurial leadership; corporate entrepreneurship; innovation; adaptability; organizational culture.;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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