Integrating Business Simulations into Academic Innovation: Expectations and Implementation in a Case Study

Purpose: The aim of this paper is to present the possibility of implementing business simulations in academic didactics in order to shape competences desired in the labour market. The article provides a characterisation of the competences sought in the labour market in the light of theory and empirical research. This is followed by a presentation of selected teaching methods that contribute to a better understanding of the business issues discussed by business students. Design/Methodology/Approach: The study was based on quantitative (questionnaire) and qualitative (observation and discussion during the course) methods on attitudes of the students participating in business simulations game. This study was conducted in three phases based on opinion of students in Poland and Kosovo. Findings: Empirical research has demonstrated that business simulations contribute to the acquisition of practical skills by participants. These skills include the development of analytical thinking, analysis of market mechanisms, teamwork, business language skills and working under time pressure. The results of the research indicate that BSGs are largely reflective of the conditions that will characterise future professional work. This can positively influence graduates' ability to find their way in the labour market through faster adaptation. Practical Implications: The integration of BSG into the educational process may facilitate a more comprehensive understanding of previously conveyed knowledge and an enhanced awareness of the implications of decision-making in market contexts. This suggests that university graduates who have been exposed to BSG will be more likely to perform better in the labour market than those who have only absorbed theoretical knowledge from textbooks. Originality/Value: The article highlights the importance of introducing innovative teaching methods into the educational process in response to the needs of modern students. Business simulation games prove to be an answer to these needs, allowing participants to immerse themselves in the real world of business, while at the same time applying the theoretical knowledge acquired.