Foreign Direct Investment in Intangible Assets of Tourism and Recreational Companies

The relevance of the article lies in justifying the conceptual approach to the formation of management tools for attracting foreign direct investment in intangible assets of companies in the tourism and recreation sector. The object of the research is the companies in the field of tourism and recreation in Russia, the subject of the research is the tools for managing direct foreign investments in the field of recreation and tourism in the Russian economy. Scientific merit of the study is the expediency of attracting foreign direct investment in intangible assets of tourism and recreation companies and the use of a comparative approach in estimating the value of intangible assets of tourism and recreation companies. Practical relevance is the development of methodical recommendations for applying a rating method for evaluating tourism and recreation companies in terms of the profit margin on investments in goodwill elements as a starting point for determining the level of a company's competitiveness when using a comparative approach to goodwill assessment.