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Accessibility of Websites of the European National Tourism Boards

Author

Listed:
  • Filip Rubacek
  • Irena Jindrichovska
  • Zuzana Horvathova
  • Josef Abrham

Abstract

Purpose: The aim is to find out the current state of accessibility of the websites of European national tourism boards. Furthermore, the identification of the most common errors in terms of accessibility as well as recommendations leading to their correction is aimed for. Design/methodology/approach: The study is based on methods of testing the availability of web systems. The testing included automated tools, namely AChecker and Accessibility Evaluation Tool, as well as the WCAG 2.1 checklist developed by WebAIM initiative. Findings: The research has shown a relatively high accessibility of those websites. Nevertheless, some accessibility violations have been identified that can significantly complicate the accessibility of those websites for users using various assistive devices or other alternative hardware or software means. The most commonly identified errors include: failure to use alternative text for content-relevant images, the absence of text or audio transcripts for videos shared via Youtube, missing descriptions for text form elements and missing label for search form. Practical implications: The results of the research can be used in the evaluation of web presentations at the level of tourism boards and destination management. Originality/Value: The main output of this article is the application of web testing methodology on a comprehensive set of national tourist boards.

Suggested Citation

  • Filip Rubacek & Irena Jindrichovska & Zuzana Horvathova & Josef Abrham, 2020. "Accessibility of Websites of the European National Tourism Boards," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 114-125.
    • Handle: RePEc:ers:ijebaa:v:viii:y:2020:i:2:p:114-125
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    Tourism; accessibility; websites; national tourism board.;
    All these keywords.

    JEL classification:

    • Z3 - Other Special Topics - - Tourism Economics
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • L84 - Industrial Organization - - Industry Studies: Services - - - Personal, Professional, and Business Services

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