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Competitive Strategies of Modern Enterprises: Definition, Content and Results

Author

Listed:
  • Bespalko V.A.
  • Veklova E.V.
  • Diyanova S.N.
  • Shtezel A.Yu.

Abstract

This article is devoted to the critical analysis of the existing theoretical and methodological approaches to determine the content and the meaning of competitive sustainability as a factor and an element of a competitive strategy in industrial marketing. The peculiarities of the formation and calculation of the competitive sustainability indicators as well as the possibilities of its application as a determinant of the marketing-competitive strategy of a modern industrial enterprise are revealed on the basis of critical reprospective analysis and authors’ search.

Suggested Citation

  • Bespalko V.A. & Veklova E.V. & Diyanova S.N. & Shtezel A.Yu., 2018. "Competitive Strategies of Modern Enterprises: Definition, Content and Results," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 841-851.
    • Handle: RePEc:ers:journl:v:xxi:y:2018:i:special2:p:841-851
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    Competitive strategy; marketing in industry and agriculture; competitive stability; competitive maneuver; competitive initiative.;
    All these keywords.

    JEL classification:

    • D10 - Microeconomics - - Household Behavior - - - General
    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D30 - Microeconomics - - Distribution - - - General
    • D39 - Microeconomics - - Distribution - - - Other

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