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The Assessment of the Domestic and Foreign Medical Services and the Intents to Participate in Medical Tourism

Author

Listed:
  • Monika Boguszewicz-Kreft
  • Agnieszka Springer
  • Sylwia Kuczamer-Kłopotowska
  • Lidia Pac-Pomarnacka

Abstract

Purpose: The aim of the study was to identify the relationship between the assessment of the domestic medical services and the expectations connected with foreign medical services as well as the identification of the impact of the gap between these values on the intent to take the offer of MT and the differences among young consumers from various countries. Design/Methodology/Approach: The fully structured questionnaire was used for the survey that included the convenience sample of 570 respondents who were young consumers from Jordan, Poland and Turkey. Multiple regression was used to verify the hypotheses. Findings: Both the assessment of domestic medical services and the expectations regarding foreign services show a statistically significant relationship with the intent to undertake MT, while in the case of expectations, this relationship is twice as strong. The identified gaps have positive values meaning that the level of expectations regarding the quality of the service provided abroad exceeds the level of the assessment of these aspects in relation to the domestic service. Significant differences were demonstrated between Poland, Turkey and Jordan. Practical Implications: Identified differences in each group of buyers provide suggestions on information strategies aimed at stimulating readiness to travel in order to use MT services addressed to people from a given country Originality/Value: The obtained results show that the expectations that young consumers have towards this type of services are of key importance for the intent to undertake medical tourism. The lack of confirmation of the greater significance of the gap between the assessment and expectations does not mean that the assumptions relating to the method of testing the quality of services are negated, but only suggests doubts as to the applicability of the model assumptions for the situation of predicting future consumer decisions not based on previous experience.

Suggested Citation

  • Monika Boguszewicz-Kreft & Agnieszka Springer & Sylwia Kuczamer-Kłopotowska & Lidia Pac-Pomarnacka, 2021. "The Assessment of the Domestic and Foreign Medical Services and the Intents to Participate in Medical Tourism," European Research Studies Journal, European Research Studies Journal, vol. 0(4B), pages 824-837.
    • Handle: RePEc:ers:journl:v:xxiv:y:2021:i:4b:p:824-837
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    References listed on IDEAS

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    1. Lautier, Marc, 2014. "International trade of health services: Global trends and local impact," Health Policy, Elsevier, vol. 118(1), pages 105-113.
    2. Loick Menvielle & William Menvielle & Nadine Tournois, 2014. "Purchasing behavior of consumers for foreign medical services," Post-Print hal-02100656, HAL.
    3. Verlegh, Peeter W. J. & Steenkamp, Jan-Benedict E. M., 1999. "A review and meta-analysis of country-of-origin research," Journal of Economic Psychology, Elsevier, vol. 20(5), pages 521-546, October.
    4. Boguszewicz-Kreft, Monika & Sokołowska, Katarzyna & Magier-Łakomy, Ewa & Janiūnaitė, Brigita, 2019. "The country of origin of services and consumers as the determinants of purchase intentions in medical tourism," Journal of East European Management Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 24(3), pages 466-483.
    5. Klaus Schmerler, 2018. "Medical Tourism in Germany," Developments in Health Economics and Public Policy, Springer, number 978-3-030-03988-2, May.
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