Proactive and Reactive Actions of the Organization during Covid-19 Pandemic Crisis

Purpose: The purpose of this article is to present proactive and reactive activities of organizations, which on the one hand are aimed at stopping the spread of the crisis, on the other hand reducing its negative effects on the organization. Design/Methodology/Approach: An attempt can be made to develop proactive and reactive measures for the organization to survive, thrive and acquire resilience in a pandemic crisis. Findings: On the basis of literature studies and research reports, key actions taken by organizations in the conditions of the crisis caused by Covid-19 were distinguished. These actions were analyzed, which allowed to divide them into two groups, proactive and reactive actions. Practical Implications: The distinguished activities were related to two Polish enterprises engaged in production and trade. Differences were observed in the dynamics of these two groups of actions. Originality/Value: The two groups of actions described by the authors, proactive and reactive can be recommended to various organizations addressing the challenge of the Covid-19 pandemic crisis.