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E-Bank Services: Analyzing the Effect of E-Bank Service on E-Trust with E-Security Approach

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  • Mahdi Nasr Esfahani

Abstract

This study examined the effect of E-bank service on E-Trust with E-Security approach. So this research discusses the issue based on Theoretical frame work of marketing and E-Banking. Then a questionnaire was designed to evaluate the variables and finally with certainty of Reliability and Validity of evaluation device, was administered among 260 customers of Iran Melli Bank. Results of the research model show that E-bank service affects E-trust on the whole. It was also revealed that each component of E-Banking affects E-trust; consequently the research hypotheses were confirmed. In the end, this research introduces ways for designing e-banking service from the point of view of security that can help banks with security and e-banking and consequently costumer orientation.

Suggested Citation

  • Mahdi Nasr Esfahani, 2019. "E-Bank Services: Analyzing the Effect of E-Bank Service on E-Trust with E-Security Approach," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 158-166.
    • Handle: RePEc:ers:journl:v:xxii:y:2019:i:1:p:158-166
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    References listed on IDEAS

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    1. Tianxiang Sheng & Chunlin Liu, 2010. "An empirical study on the effect of e‐service quality on online customer satisfaction and loyalty," Nankai Business Review International, Emerald Group Publishing Limited, vol. 1(3), pages 273-283, July.
    2. Hatice Jenkins, 2007. "Adopting Internet Banking Services in a Small Island State: Assurance of Bank Service Quality," Development Discussion Papers 2007-07, JDI Executive Programs.
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    Cited by:

    1. Abdul Zahid Khan & Hafiz Ghufran Ali Khan & Muhammad Jam e Kausar Ali Asghar, 2019. "Issues of E-Banking in Pakistan: Managers9apos9 Perceptions about E-Banking Issues," Global Regional Review, Humanity Only, vol. 4(2), pages 93-105, June.

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