Factors Affecting Adoption of E-Commerce among Youngsters in J&K UT: An Empirical Study
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- Monica Bhardwaj & Renu Aggarwal, 2016. "Understanding Dynamics of Mobile Banking Adoption by Youth: Empirical Evidence from India," FIIB Business Review, , vol. 5(2), pages 46-56, April.
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- Himanshu Kargeti & Vikas Singh & Som Nath Paul & Vishal Sagar, 2022. "Assessment of M-commerce adoption and buying behaviour among youngsters using TAM model," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 27(3), pages 395-412.
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More about this item
Keywords
E-Commerce Adoption; Young Consumers; Perceived Risk; Perceived Benefits; Trade Barriers.;All these keywords.
JEL classification:
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
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