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Assessment of M-commerce adoption and buying behaviour among youngsters using TAM model

Author

Listed:
  • Himanshu Kargeti
  • Vikas Singh
  • Som Nath Paul
  • Vishal Sagar

Abstract

Smart phones are progressive technologies in modern business era. Users have started using these technologies to experience a different world with variety of features involved in it. Mobile devices and smart phones enable a user to have a real time experience of searching and sharing information irrespective of place and time barrier with immense flexibility and ease. The M-commerce industry is one of the fastest growing industries in India. The Success of M-commerce depends on the adoption of M-commerce services by youngsters in India. The present study aims at determining the M-commerce adoption and buying behaviour of the youngsters by using technology acceptance model (TAM). The study is an attempt to assess the association among perceived trust, perceived ease of use and perceived value with attitude towards use and buying behaviour of youngsters of the Uttarakhand region of India. Structural equation modelling (SEM) is used to analyse the proposed model.

Suggested Citation

  • Himanshu Kargeti & Vikas Singh & Som Nath Paul & Vishal Sagar, 2022. "Assessment of M-commerce adoption and buying behaviour among youngsters using TAM model," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 27(3), pages 395-412.
    • Handle: RePEc:ids:ijbire:v:27:y:2022:i:3:p:395-412
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    Cited by:

    1. Bushan Kumar & Prakash C. Antahal, 2023. "Factors Affecting Adoption of E-Commerce among Youngsters in J&K UT: An Empirical Study," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 13(4), pages 118-126.

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