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The Influential Relationship of Strategic Flexibility in Business Sustainability in the Pharmaceutical Companies’ Sector in Jordan

Author

Listed:
  • Ziad Ali Eid Alshawabkeh
  • Shaima’a Abdelqader Jaffal

Abstract

Purpose: This study aims to investigate the impact of strategic flexibility on business sustainability in pharmaceutical companies in Jordan. Design/Methodology/Approach: The researchers have designed a questionnaire consisting of (37) items that included the independent variable, strategic flexibility in its dimensions (productivity, marketability, competitiveness, and proactivity), and the dependent variable in business sustainability with its dimensions (economic, social, and environmental). It was distributed to pharmaceutical companies in Jordan, where the researchers used the comprehensive survey method as the size of the study population reached (125) managers, the sample size was (125), among which (123) were valid for analysis, and two were excluded. Findings: The study found a set of results, including the level of both strategic flexibility as well as its dimensions (productive flexibility, marketability, competitiveness, and anticipation) and business sustainability, as well as its dimensions (economic, social, and environmental), in pharmaceutical companies being high, according to the viewpoint of the sample members, as well as the existence of a statistically significant impact at 5% level of significance of strategic flexibility with its combined and individual dimensions (productivity, marketability, competitiveness, and proactivity) on business sustainability in its combined dimensions (economic, social, and environmental). Practical Implications: The study recommends higher management in pharmaceutical companies and boards of directors to pay more attention to the topics of business sustainability in its dimensions (economic, social, and environmental) and strategic flexibility in its dimensions (productivity, marketability, competitiveness, and proactivity), especially in light of the conditions that the world is experiencing under the impact of the Corona pandemic and its negative repercussions on the economy and human health.

Suggested Citation

  • Ziad Ali Eid Alshawabkeh & Shaima’a Abdelqader Jaffal, 2021. "The Influential Relationship of Strategic Flexibility in Business Sustainability in the Pharmaceutical Companies’ Sector in Jordan," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(3), pages 79-98.
    • Handle: RePEc:ers:ijebaa:v:ix:y:2021:i:3:p:79-98
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    References listed on IDEAS

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    1. Mengmeng Meng & Jiasu Lei & Jie Jiao & Qiuyan Tao, 2020. "How does strategic flexibility affect bricolage: The moderating role of environmental turbulence," PLOS ONE, Public Library of Science, vol. 15(8), pages 1-18, August.
    2. Roger Leonard Burritt & Katherine Leanne Christ & Hussain Gulzar Rammal & Stefan Schaltegger, 2020. "Multinational Enterprise Strategies for Addressing Sustainability: the Need for Consolidation," Journal of Business Ethics, Springer, vol. 164(2), pages 389-410, June.
    3. Kuen‐Hung Tsai & Yi‐Chuan Liao, 2017. "Sustainability Strategy and Eco‐Innovation: A Moderation Model," Business Strategy and the Environment, Wiley Blackwell, vol. 26(4), pages 426-437, May.
    4. Daniela M. Salvioni & Simona Franzoni & Raffaella Cassano, 2017. "Sustainability in the Higher Education System: An Opportunity to Improve Quality and Image," Sustainability, MDPI, vol. 9(6), pages 1-27, May.
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    More about this item

    Keywords

    Strategic flexibility; business sustainability; economic sustainability; social sustainability; environmental sustainability.;
    All these keywords.

    JEL classification:

    • O1 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development
    • O2 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy

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