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Advertising in virtual space. An increasing threat for traditional advertising

Author

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  • Razvan DINA

    (Department of Economic Informatics and Cybernetics, The Bucharest University of Economic Studies, Romania)

Abstract

Traditional advertising media used as a main TV, radio and print media. When the Internet has become one of the most important channels of communication between people, advertising has proposed to use this new medium to promote products and services on the market. Currently, more than 50% of the western countries population and share increasingly larger of population from other countries have Internet access, which creates a huge potential for online advertising.

Suggested Citation

  • Razvan DINA, 2012. "Advertising in virtual space. An increasing threat for traditional advertising," Oeconomics of Knowledge, Saphira Publishing House, vol. 4(2), pages 28-39, April.
    • Handle: RePEc:eok:journl:v:4:y:2012:i:2:p:28-39
    as

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    References listed on IDEAS

    as
    1. Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
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