IDEAS home Printed from https://ideas.repec.org/a/eme/srjpps/v11y2015i1p109-130.html
   My bibliography  Save this article

Community as stakeholder of the corporate social responsibility programme in Malaysia: outcomes in community development

Author

Listed:
  • Maimunah Ismail
  • Siti Noormi Alias
  • Roziah Mohd Rasdi

Abstract

Purpose - – This study aims to explore the outcome of a corporate social responsibility (CSR) programme in community development from the perspective of its participants in Malaysia. It is argued that information regarding community development CSR, the providers of CSR and the outcomes of CSR on community development in Malaysia has been scant. Hence, this study examines specifically the profiles of participants of CSR programmes in community development, the profiles of selected CSR-participating corporations, the orientation of CSR responsibilities undertaken by corporations as perceived by the participants and the types of community development contribution from CSR-participating corporations. Outcomes were determined through the results of the last two objectives. Design/methodology/approach - – Building on the stakeholder theory and the work of Visser’s CSR pyramid, this article explores the outcomes of CSR resulting from the participation of individuals in the community. Data were gathered from 336 respondents who were participants of CSR programmes sampled from 58 local and multinational corporations in Malaysia. Findings - – The results showed that about half of the respondents were in the younger age group with a mean age of 24.40 years. The majority of the CSR-participating corporations had implemented CSR programmes from the first decade of the millennium and had their core businesses in diverse sectors. Legal responsibility was ranked the most important orientation and ethical responsibility the least important orientation. Education-related activities formed the dominant type of CSR contribution. Research limitations/implications - – The study addresses a gap in the literature on Malaysian community CSR, particularly from the perspective of the community, which is one of the important stakeholders. Originality/value - – This research contributes to the scarce literature on CSR in Malaysia by analysing the way business organisations in the country contribute to community development through CSR. The findings of this study should be useful to community development practitioners, CSR providers and researchers.

Suggested Citation

  • Maimunah Ismail & Siti Noormi Alias & Roziah Mohd Rasdi, 2015. "Community as stakeholder of the corporate social responsibility programme in Malaysia: outcomes in community development," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 11(1), pages 109-130, March.
    • Handle: RePEc:eme:srjpps:v:11:y:2015:i:1:p:109-130
    DOI: 10.1108/SRJ-05-2013-0053
    as

    Download full text from publisher

    File URL: https://www.emerald.com/insight/content/doi/10.1108/SRJ-05-2013-0053/full/html?utm_source=repec&utm_medium=feed&utm_campaign=repec
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://www.emerald.com/insight/content/doi/10.1108/SRJ-05-2013-0053/full/pdf?utm_source=repec&utm_medium=feed&utm_campaign=repec
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1108/SRJ-05-2013-0053?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Kuldeep Singh & Madhvendra Misra & Jitendra Yadav, 2021. "Corporate social responsibility and financial inclusion: Evaluating the moderating effect of income," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 42(5), pages 1263-1274, July.
    2. Peter Ansu-Mensah & Emmanuel Opoku Marfo & Lyon Salia Awuah & Kwame Oduro Amoako, 2021. "Corporate social responsibility and stakeholder engagement in Ghana’s mining sector: a case study of Newmont Ahafo mines," International Journal of Corporate Social Responsibility, Springer, vol. 6(1), pages 1-22, December.
    3. Isabel-María García-Sánchez & Cristina Aibar-Guzmán & Carmen Serrano-Valdecillos & Beatriz Aibar-Guzmán, 2022. "Analysis of the Dialogue with Stakeholders by the IBEX 35 Companies," Sustainability, MDPI, vol. 14(3), pages 1-26, February.
    4. Iskandar Zainuddin Rela & Abd Hair Awang & Zaimah Ramli & Sarmila Md Sum & Meisanti Meisanti, 2020. "Effects of environmental corporate social responsibility on environmental well‐being perception and the mediation role of community resilience," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(5), pages 2176-2187, September.
    5. Iskandar Zainuddin Rela & Abd Hair Awang & Zaimah Ramli & Yani Taufik & Sarmila Md Sum & Mahazan Muhammad, 2020. "Effect of Corporate Social Responsibility on Community Resilience: Empirical Evidence in the Nickel Mining Industry in Southeast Sulawesi, Indonesia," Sustainability, MDPI, vol. 12(4), pages 1-17, February.
    6. Azilah Kasim & Bussalin Khuadthong & Noormala Jailani & Muhammad Fauzi Mokhtar & Jasmine Zea Raziah Radha Rashid Radha & Maebel Leong, 2022. "The Importance of Community Perspectives on Hotel Community-Related CSR: A Position Paper," Sustainability, MDPI, vol. 14(8), pages 1-17, April.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eme:srjpps:v:11:y:2015:i:1:p:109-130. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Emerald Support (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.