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Corporate social responsibility influences employee engagement

Author

Listed:
  • Georgios Tsourvakas
  • Ioanna Yfantidou

Abstract

Purpose - The purpose of this study is to explore the influence of corporate social responsibility (CSR) on employee engagement, motivation and job satisfaction on the staff members of two multinational companies in Greece (Procter & Gamble [P&G] and Unilever). Design/methodology/approach - A quantitative methodology in the form of statistical analysis of the results was derived from the responses on an employee engagement questionnaire. Findings - Findings show that employees are proud to identify themselves with companies that have a caring image. CSR is also positively linked to employee engagement for both companies. Research limitations/implications - The small size of the sample is a limitation because it leaves no room for generalising the findings. Secondly, although some of the hypotheses were backed by the data, he findings are not strong enough, as the reported correlations are too small. Practical implications - Practitioners and marketing professionals can benefit from this research by absorbing the fact that employees feel engaged, satisfied and motivated when they play a positive role in the society through their work. As a result, it would be constructive for professionals to plan CSR strategies and involve employees both in planning and execution of those strategies. Originality/value - Unlike other studies, the authors tried to examine the link between CSR and employee behaviour amid Greece’s financial difficulties.

Suggested Citation

  • Georgios Tsourvakas & Ioanna Yfantidou, 2018. "Corporate social responsibility influences employee engagement," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 14(1), pages 123-137, March.
    • Handle: RePEc:eme:srjpps:srj-09-2016-0153
    DOI: 10.1108/SRJ-09-2016-0153
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    Citations

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    Cited by:

    1. Sunday Otuya & Fidelis Akporien, 2020. "Do Corporate Social Responsibility Activities Influence Employees’ Job Performance?," Journal of Contemporary Research in Social Sciences, Michael Laurence, vol. 2(2), pages 26-34.
    2. Muhammad Farrukh & Muhammad Sajid & Jason Wai Chow Lee & Imran Ahmed Shahzad, 2020. "The perception of corporate social responsibility and employee engagement: Examining the underlying mechanism," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 760-768, March.
    3. Zafeiria Masouti & George Tsiotras & Katerina Gotzamani, 2024. "The Significance of CSR in the Pursuit of Business Excellence and Competitiveness: Evidence from the Greek Supermarket Industry," Sustainability, MDPI, vol. 16(10), pages 1-25, May.
    4. Claudiu George Bocean & Michael Marian Nicolescu & Marian Cazacu & Simona Dumitriu, 2022. "The Role of Social Responsibility and Ethics in Employees’ Wellbeing," IJERPH, MDPI, vol. 19(14), pages 1-15, July.
    5. Pyounggu Baek & Taesung Kim, 2021. "Socially Responsible HR in Action: Learning from Corporations Listed on the Dow Jones Sustainability Index World 2018/2019," Sustainability, MDPI, vol. 13(6), pages 1-17, March.
    6. Hafiz Yasir Ali & Muhammad Asrar‐ul‐Haq & Shaheera Amin & Sadaf Noor & Muhammad Haris‐ul‐Mahasbi & Muhammad Kashif Aslam, 2020. "Corporate social responsibility and employee performance: The mediating role of employee engagement in the manufacturing sector of Pakistan," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 2908-2919, November.
    7. Farah Ameer, Naveed R. Khan, 2019. "National Culture, Employee's Engagement and Employee's CSR Perceptions in Technology Based Firms of Pakistan," Journal of Management Sciences, Geist Science, Iqra University, Faculty of Business Administration, vol. 6(2), pages 54-74, October.
    8. Nagamani Subramanian & M. Suresh, 2022. "Social Sustainability Factors Influencing the Implementation of Sustainable HRM in Manufacturing SMEs," Humanistic Management Journal, Springer, vol. 7(3), pages 469-507, December.
    9. Achilleas Barlas & Aggeliki Valakosta & Christos Katsionis & Anastasios Oikonomou & Vasiliki Brinia, 2023. "The Effect of Corporate Social Responsibility on Customer Trust and Loyalty," Sustainability, MDPI, vol. 15(2), pages 1-14, January.

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