Empirical study on the impact of market orientation and innovation orientation on new product performance of Chinese manufacturers
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DOI: 10.1108/20408741011052609
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Cited by:
- Theoneste MANISHIMWE & Lukman RAIMI, 2021. "Impact of Entrepreneurial Marketing on Organisational Performance of Small Business Enterprises in Yola, North-East of Nigeria," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 10-21, August.
- Tsui-Yii Shih, 2018. "Determinants of Enterprises Radical Innovation and Performance: Insights into Strategic Orientation of Cultural and Creative Enterprises," Sustainability, MDPI, vol. 10(6), pages 1-22, June.
- Younès El Manzani & Jean Jack Cegarra, 2023. "The complementary effect of quality management and proactive market orientation on radical product innovation under environmental uncertainty," Post-Print hal-04182964, HAL.
- Akif Yousef Al-Zyadat & Ayed Al-Zyadat, 2018. "Examining New Product Financial Performance Through Marketing Intelligence Quality, Customer Interaction Capabilities and Customer-Centric Commitment on Jordan¡¯s Micro Retail Fashions," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 10(2), pages 95-108, June.
- Ni Made Wahyuni, 2020. "An Integrative Model of Market Orientation on Innovation Performance," GATR Journals jmmr239, Global Academy of Training and Research (GATR) Enterprise.
- Monika Stelmaszczyk & Agata Pierscieniak & Denisa Abrudan, 2023. "Managerial decisions and new product development in the circular economy model enterprise: absorptive capacity and a mediating role of strategic orientation," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 50(1), pages 35-49, March.
- La Hatani & Hasanuddin Bua & Mukhtar & Dasmin Sidu & La Ode Geo, 2016. "Development Model of Cacao Agro-Industry with Sectoral Competitive Advantage Based in Southeast Sulawesi, Indonesia," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 17(2), pages 229-246, June.
- Pratono, Aluisius Hery & Mahmood, Rosli, 2014. "The Moderating Effect of Environmental Turbulence in the Relationship between Entrepreneurial Management and Firm Performance," MPRA Paper 58493, University Library of Munich, Germany.
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Keywords
Market orientation; Innovation; New products; Product development; China;All these keywords.
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