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Impact of market orientation on environmental sustainability strategy

Author

Listed:
  • Kenneth Wilburn Green
  • Lisa C. Toms
  • James Clark

Abstract

Purpose - This study aims to assess the impact of an established market orientation on the implementation of green supply chain practices and environmental performance. Design/methodology/approach - Data collected from 225 manufacturing managers are analyzed using a partial least squares structural equation modeling methodology. Findings - Findings indicate that market orientation both directly and indirectly (through green supply chain management practices) impacts environmental performance. Research limitations/implications - The study focuses on the impact of a market orientation on environmental sustainability within the manufacturing sector, thereby limiting generalization to other sectors. Practical implications - Manufacturing practitioners are provided with information emphasizing the importance of implementing and maintaining a strong market orientation as a precursor to establishing an environmental sustainability strategy. Social implications - The results have important societal implications, in that a marketing approach that leads to the more rapid adoption of environmental sustainability programs within the manufacturing sector is identified. Originality/value - This is believed to be the first empirical investigation of the relationship between market orientation and environmental sustainability.

Suggested Citation

  • Kenneth Wilburn Green & Lisa C. Toms & James Clark, 2015. "Impact of market orientation on environmental sustainability strategy," Management Research Review, Emerald Group Publishing Limited, vol. 38(2), pages 217-238, February.
    • Handle: RePEc:eme:mrrpps:v:38:y:2015:i:2:p:217-238
    DOI: 10.1108/MRR-10-2013-0240
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    Citations

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    Cited by:

    1. Dan-Cristian Dabija & Brandusa Mariana Bejan, 2018. "Green DIY store choice among socially responsible consumer generations," International Journal of Corporate Social Responsibility, Springer, vol. 3(1), pages 1-12, December.
    2. Phong Nguyen, Nguyen & Adomako, Samuel & Ahsan, Mujtaba, 2023. "The base-of- the-pyramid orientation and export performance of Vietnamese small and medium enterprises," Journal of Business Research, Elsevier, vol. 154(C).
    3. Geyi, Dan’Asabe Godwin & Yusuf, Yahaya & Menhat, Masha S. & Abubakar, Tijjani & Ogbuke, Nnamdi J., 2020. "Agile capabilities as necessary conditions for maximising sustainable supply chain performance: An empirical investigation," International Journal of Production Economics, Elsevier, vol. 222(C).
    4. Lu Qiu & Die Hu & Yu Wang, 2020. "How do firms achieve sustainability through green innovation under external pressures of environmental regulation and market turbulence?," Business Strategy and the Environment, Wiley Blackwell, vol. 29(6), pages 2695-2714, September.
    5. Wenbo Jiang & Francesco Rosati & Huaqi Chai & Taiwen Feng, 2020. "Market orientation practices enhancing corporate environmental performance via knowledge creation: Does environmental management system implementation matter?," Business Strategy and the Environment, Wiley Blackwell, vol. 29(5), pages 1899-1924, July.
    6. Lorenzo Ardito & Rosa Maria Dangelico, 2018. "Firm Environmental Performance under Scrutiny: The Role of Strategic and Organizational Orientations," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(4), pages 426-440, July.
    7. Margareta Stela Florescu & Eduard Gabriel Ceptureanu & Anca Francisca Cruceru & Sebastian Ion Ceptureanu, 2019. "Sustainable Supply Chain Management Strategy Influence on Supply Chain Management Functions in the Oil and Gas Distribution Industry," Energies, MDPI, vol. 12(9), pages 1-16, April.
    8. Die Hu & Lu Qiu & Maoyan She & Yu Wang, 2021. "Sustaining the sustainable development: How do firms turn government green subsidies into financial performance through green innovation?," Business Strategy and the Environment, Wiley Blackwell, vol. 30(5), pages 2271-2292, July.
    9. Ahashan Habib & Yukun Bao, 2019. "Impact of knowledge management capability and green supply chain management practices on firm performance," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 8(6), pages 240-255, October.
    10. Ardian Qorri & Saranda Gashi & Andrzej Kraslawski, 2021. "Performance outcomes of supply chain practices for sustainable development: A meta‐analysis of moderators," Sustainable Development, John Wiley & Sons, Ltd., vol. 29(1), pages 194-216, January.
    11. Ammar Masood & Mohsin Altaf & Mohsin Raza Khan & Tanveer Illahi & Abdul Qayyum, 2021. "Industrial Environmental Performance: Mapping And Systematic Literature Review," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 10(4), pages 76-100, December.
    12. Reginald Masocha, 2019. "Normative Environmental Configuration of SMEs within the Sustainable Development Discourse in South Africa: An Empirical Study," Sustainability, MDPI, vol. 11(23), pages 1-13, November.
    13. Eldon Y. Li & Shu-Fen Ko, 2021. "Employee’s Market Orientation Behavior and Firm’s Internal Marketing Mechanism: A Multilevel Perspective of Job Performance Theory," Sustainability, MDPI, vol. 13(12), pages 1-25, June.
    14. Noureddine Dahmani & Amine Belhadi & Khalid Benhida & Said Elfezazi & Fatima Ezahra Touriki & Yassine Azougagh, 2022. "Integrating lean design and eco-design to improve product design: From literature review to an operational framework," Energy & Environment, , vol. 33(1), pages 189-219, February.
    15. Eun-Jung Woo & Eungoo Kang, 2021. "Employee Environmental Capability and Its Relationship with Corporate Culture," Sustainability, MDPI, vol. 13(16), pages 1-22, August.
    16. Alassane D. Yeo & Aimin Deng & Todine Y. Nadiedjoa, 2020. "The Effect of Infrastructure and Logistics Performance on Economic Performance: The Mediation Role of International Trade," Foreign Trade Review, , vol. 55(4), pages 450-465, November.
    17. Jadhav, Akshay & Orr, Stuart & Malik, Mohsin, 2019. "The role of supply chain orientation in achieving supply chain sustainability," International Journal of Production Economics, Elsevier, vol. 217(C), pages 112-125.
    18. Abbas Mardani & Dalia Streimikiene & Edmundas Kazimieras Zavadskas & Fausto Cavallaro & Mehrbakhsh Nilashi & Ahmad Jusoh & Habib Zare, 2017. "Application of Structural Equation Modeling (SEM) to Solve Environmental Sustainability Problems: A Comprehensive Review and Meta-Analysis," Sustainability, MDPI, vol. 9(10), pages 1-65, October.

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