Examining customer willingness to pay more for banking services: the role of employee commitment, customer involvement and customer value
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DOI: 10.1108/IJOEM-10-2019-0850
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- T. Praveen Kumar & Santosh Basavaraj & K. Soundarapandiyan, 2024. "Can co‐creating in CSR initiatives influence loyal customers? Evidence from the banking industry," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(1), pages 180-195, January.
- Mohd Salman Shamsi & Arif Abad, 2024. "Understanding Consumers’ Willingness to Pay More and Choice Behavior for Organic Food Products Considering the Influence of Skepticism," Sustainability, MDPI, vol. 16(14), pages 1-19, July.
- Nguyen Quoc Cuong & Vo Thuc Uyen & Nguyen Thi Thanh Nhan, 2022. "Factors affecting employee commitment of office staff in Ho Chi Minh City," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 12(1), pages 50-66.
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Keywords
Employee commitment; Service delivery; Customer value; Customer involvement; Willingness to pay more;All these keywords.
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