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Use-oriented product service systems in the early industry life cycle

Author

Listed:
  • Heiko Gebauer

    (EAWAG / University of St Gallen, CH)

  • Caroline Saul

    (EAWAG / University of St Gallen, CH)

  • Simon Joncourt

    (EAWAG / University of St Gallen, CH)

Abstract

There is little empirical evidence on the resources and capabilities needed to provide services in the early phase of the industry life cycle. Using case studies and interviews, we develop a resource–capability framework for services in the early industry life cycle. There are four critical resources to developing service successfully in this phase: (1) (external) financial resources, (2) technology resources, (3) social capital, and (4) service resources. To succeed in the service provision, companies deploy these resources through a broad set of capabilities. These resources and capabilities enable companies to succeed with use-oriented productservice systems (PSSs). Our findings jeopardize the assumption that product-oriented companies move from product-oriented to use-oriented PSSs only in the maturity phase of the industry life cycle.

Suggested Citation

  • Heiko Gebauer & Caroline Saul & Simon Joncourt, 2016. "Use-oriented product service systems in the early industry life cycle," EKONOMIAZ. Revista vasca de Economía, Gobierno Vasco / Eusko Jaurlaritza / Basque Government, vol. 89(01), pages 194-223.
    • Handle: RePEc:ekz:ekonoz:2016108
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    References listed on IDEAS

    as
    1. Wolfgang Ulaga & Werner Reinartz, 2011. "Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully," Post-Print hal-00642039, HAL.
    2. Constance E. Helfat & Marvin B. Lieberman, 2002. "The birth of capabilities: market entry and the importance of pre-history," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 11(4), pages 725-760, August.
    3. Arnold Tukker, 2004. "Eight types of product–service system: eight ways to sustainability? Experiences from SusProNet," Business Strategy and the Environment, Wiley Blackwell, vol. 13(4), pages 246-260, July.
    4. Gebauer, Heiko & Fleisch, Elgar & Friedli, Thomas, 2005. "Overcoming the Service Paradox in Manufacturing Companies," European Management Journal, Elsevier, vol. 23(1), pages 14-26, February.
    5. Valérie Mathieu, 2001. "Service strategies within the manufacturing sector: benefits, costs and partnership," Post-Print hal-01796269, HAL.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Product-service system; use-oriented product-service; industry life cycle;
    All these keywords.

    JEL classification:

    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives

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