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Attitudes Towards Purchasing From Foreign Apparel Retailers: The Effects Of Age And Foreign Country Visits

Author

Listed:
  • Burcu ILTER

    (Dokuz Eylül University)

  • Bilge AYKOL

    (Dokuz Eylül University)

  • Ozge OZGEN

    (Dokuz Eylül University)

Abstract

Turkey has become an attraction center for foreign retailers with its huge population. Clothing is one of the most important retail sectors in Turkey. The aim of this study is to explore the attitudes of consumers towards purchasing from foreign apparel retailers. Besides, the relationships between these attitudes and age and foreign country visits are investigated. The study was conducted in Izmir in three main central business districts. Data were collected with a questionnaire, which was applied to more than 500 individuals in December 2007. Results show that these retailers had favorable attitude scores related to style and size, but unfavorable attitude scores related to price and popular brand names. Age was found to be negatively correlated with attitudes. Having visited foreign countries created differences on attitudes.

Suggested Citation

  • Burcu ILTER & Bilge AYKOL & Ozge OZGEN, 2009. "Attitudes Towards Purchasing From Foreign Apparel Retailers: The Effects Of Age And Foreign Country Visits," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 9(1), pages 43-60.
    • Handle: RePEc:ege:journl:v:9:y:2009:i:1:p:43-60
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    References listed on IDEAS

    as
    1. Schmitt, Bernd, 1997. "Who is the Chinese consumer? Segmentation in the People's Republic of China," European Management Journal, Elsevier, vol. 15(2), pages 191-194, April.
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    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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