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Multiple interpretations of “national culture” and the implications for International business: The case of Taiwan

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  • Moore, Fiona

Abstract

This paper considers the implications for international business of cases whereby a country may have two, or more, conflicting interpretations of its “national culture”. A case study of the different ways in which Taiwanese self-initiated expatriates of the benshengren and waishengren social categories use their status as “Taiwanese” to do business in London suggests that the varying interpretations which people of the same national origin and ethnic group have of their “national culture”, as a symbol of identity, affects the social resources they can use. The paper concludes by considering new directions for studying national culture in international business, and for re-evaluating earlier research.

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  • Moore, Fiona, 2020. "Multiple interpretations of “national culture” and the implications for International business: The case of Taiwan," Journal of World Business, Elsevier, vol. 55(5).
    • Handle: RePEc:eee:worbus:v:55:y:2020:i:5:s1090951620300560
    DOI: 10.1016/j.jwb.2020.101128
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    Cited by:

    1. Tekic, Anja & Tekic, Zeljko, 2021. "Culture as antecedent of national innovation performance: Evidence from neo-configurational perspective," Journal of Business Research, Elsevier, vol. 125(C), pages 385-396.

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