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E-commerce developments and strategies for value creation: The case of Russia

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  • Doern, Rachel R.
  • Fey, Carl F.

Abstract

This inductive interview-based study aims to develop a model which describes the kinds of e-commerce business models that create value in Russia. We suggest that prior e-commerce research has not paid enough attention to the environment's role in determining how value is created by different e-commerce business models and thus explore how key factors in the environment impact the development and effectiveness of e-commerce. The study also identifies eight key drivers of e-commerce value creation in Russia (accessibility, ease of search, ease of use, trust, complementarities, novelty, lock-in, and efficiency). The interaction between these value drivers and characteristics of the external environment affect how value is created by e-commerce business models in Russia.

Suggested Citation

  • Doern, Rachel R. & Fey, Carl F., 2006. "E-commerce developments and strategies for value creation: The case of Russia," Journal of World Business, Elsevier, vol. 41(4), pages 315-327, December.
    • Handle: RePEc:eee:worbus:v:41:y:2006:i:4:p:315-327
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    References listed on IDEAS

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    1. Patrick D Lynch & John C Beck, 2001. "Profiles of Internet Buyers in 20 Countries: Evidence for Region-Specific Strategies," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 32(4), pages 725-748, December.
    2. Steven Tadelis & Oliver E.Williamson, 2012. "Transaction Cost Economics [The Handbook of Organizational Economics]," Introductory Chapters,, Princeton University Press.
    3. David Paper & Eric Pedersen & Keith Mulbery, 2003. "An E-Commerce Process Model: Perspectives from E-Commerce Entrepreneurs," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 1(3), pages 28-47, July.
    4. Adam M. Brandenburger & Harborne W. Stuart, 1996. "Value‐based Business Strategy," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 5(1), pages 5-24, March.
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    Cited by:

    1. Veronika Svatošová & Jaroslava Rajchlová, 2022. "The Importance of Determinants of Strategic Development in E-commerce," Journal of Economics / Ekonomicky casopis, Institute of Economic Research, Slovak Academy of Sciences, vol. 70(9-10), pages 768-792, August.
    2. Di Li & Hu Wang, 2022. "Effects of retailers' free shipping promotions on manufacturers' product sales and product review ratings in multichannel retailing," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(6), pages 1912-1925, September.
    3. Hu Wang & Di Li & Changbin Jiang & Yuxiang Zhang, 2023. "Exploring the Interactive Relationship between Retailers’ Free Shipping Decisions and Manufacturers’ Product Sales in Digital Retailing," Sustainability, MDPI, vol. 15(17), pages 1-19, August.
    4. Douglas Cumming & Sofia Johan & Zaheer Khan & Martin Meyer, 2023. "E-Commerce Policy and International Business," Management International Review, Springer, vol. 63(1), pages 3-25, February.
    5. Satyendra Kumar Sharma & Swapnajit Chakraborti & Tanaya Jha, 2019. "Analysis of book sales prediction at Amazon marketplace in India: a machine learning approach," Information Systems and e-Business Management, Springer, vol. 17(2), pages 261-284, December.
    6. Mancuso, Ilaria & Messeni Petruzzelli, Antonio & Panniello, Umberto, 2023. "Innovating agri-food business models after the Covid-19 pandemic: The impact of digital technologies on the value creation and value capture mechanisms," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
    7. Marina A. Zavertiaeva, 2015. "Portfolio Forming Decisions: The Role of Intangibles," HSE Working papers WP BRP 44/FE/2015, National Research University Higher School of Economics.
    8. Alain Yee Loong Chong & Eugene Ch’ng & Martin J. Liu & Boying Li, 2017. "Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews," International Journal of Production Research, Taylor & Francis Journals, vol. 55(17), pages 5142-5156, September.

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