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Competitive advantage analysis and strategy formulation of airport city development--The case of Taiwan

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  • Wang, Kung-Jeng
  • Hong, Wan-Chung

Abstract

In the past decade, the focus of international airport development has shifted from a transportation hub towards a multi-functional aero metropolis. An airport city serves not only as an index of a country's performance in development, but also plays the role as impetus of national industries and a gateway to economic globalization. Through literature review, secondary data analysis and interviews with focus groups and experts, this paper explores development features, operation strategies and competitive advantages of various airport cities in newly industrialized economies. This research also proposes a novel approach to strategy formulation, which utilizes the theory of competitive advantage of nations (a revised diamond model), SWOT analysis and strategy matching using the TOWS matrix and competitive benchmarking. The case study of Taoyuan International Airport illustrates the applicability of the proposed approach in systematic competitive analysis and strategy formulation of airport city development. The strategic planning put forward not only provides practical reference for systematic operation of related units, but also inspires a new research model and direction of study for airport city development.

Suggested Citation

  • Wang, Kung-Jeng & Hong, Wan-Chung, 2011. "Competitive advantage analysis and strategy formulation of airport city development--The case of Taiwan," Transport Policy, Elsevier, vol. 18(1), pages 276-288, January.
    • Handle: RePEc:eee:trapol:v:18:y:2011:i:1:p:276-288
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    References listed on IDEAS

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    1. Lee, Hunsoo & Yang, Han Mo, 2003. "Strategies for a global logistics and economic hub: Incheon International Airport," Journal of Air Transport Management, Elsevier, vol. 9(2), pages 113-121.
    2. Givoni, Moshe & Banister, David, 2006. "Airline and railway integration," Transport Policy, Elsevier, vol. 13(5), pages 386-397, September.
    3. Elton Fernandes & Ricardo Pacheco, 2007. "Airport management: a strategic approach," Transportation, Springer, vol. 34(1), pages 129-142, January.
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    Cited by:

    1. Kidokoro, Yukihiro & Zhang, Anming, 2022. "Airport cities and social welfare," Transportation Research Part B: Methodological, Elsevier, vol. 158(C), pages 187-209.
    2. Pacagnella, Antônio Carlos & Hollaender, Paulo Sodre & Mazzanati, Giovanni Vitale & Bortoletto, Wagner Wilson, 2021. "Efficiency drivers of international airports: A worldwide benchmarking study," Journal of Air Transport Management, Elsevier, vol. 90(C).
    3. Shao-Ping Wang & Miao-Sheng Chen & Mou-Jian Li, 2019. "Taiwan’s Marketing Strategies for Green Conferences and Exhibitions," Sustainability, MDPI, vol. 11(5), pages 1-20, February.
    4. Emeka Austin Ndaguba & Jua Cilliers & Sumita Ghosh, 2022. "A Systematic Review of a City in a City: An Aerotropolitan Perspective," Land, MDPI, vol. 11(9), pages 1-25, September.
    5. Hubbard, John R. & Mitra, Subhro & Miller, Chad R., 2019. "Analyzing human capital as a component of the aerotropolis model," Journal of Air Transport Management, Elsevier, vol. 78(C), pages 63-70.
    6. Kardes, Ilke, 2016. "Reaching middle class consumers in emerging markets: Unlocking market potential through urban-based analysis," International Business Review, Elsevier, vol. 25(3), pages 703-710.
    7. Yeo, Gi-Tae & Wang, Ying & Chou, Chien-Chang, 2013. "Evaluating the competitiveness of the aerotropolises in East Asia," Journal of Air Transport Management, Elsevier, vol. 32(C), pages 24-31.
    8. Ginieis, Matías & Sánchez-Rebull, María-Victoria & Campa-Planas, Fernando, 2012. "The academic journal literature on air transport: Analysis using systematic literature review methodology," Journal of Air Transport Management, Elsevier, vol. 19(C), pages 31-35.

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