IDEAS home Printed from https://ideas.repec.org/a/eee/transe/v167y2022ics1366554522002897.html
   My bibliography  Save this article

Fulfillment and pricing optimization for omni-channel retailers considering shipment of in-store demand

Author

Listed:
  • Pichka, Khosro
  • Alwan, Layth C.
  • Yue, Xiaohang

Abstract

Omni-channel retailers meet the demand through the e-commerce channel and the stores in different locations. They have specific centers to fulfill their online orders (e-fulfillment centers); however, they may fulfill their online orders using their in-store inventory. On the other hand, retailers can use pricing decisions to control the demand in each channel. We first model the customers’ demand by the multinomial logit (MNL) choice model. We then propose two mixed-integer nonlinear programming (MINLP) models to maximize the total profit by considering both fulfillment and pricing decisions. We assume e-fulfillment inventory can also be used as a backup inventory for in-store orders if stores are out of inventory, but only for a store in the same zone. We also assume limited initial inventory and no replenishment in a finite selling horizon. In the second MINLP model, we also allow for multiple shipping options and inventory decisions. By numerical experiments, we show that omni-channel retailers can increase their profit by having control over initial inventory allocation and fulfilling the in-store demand by e-fulfillment inventory.

Suggested Citation

  • Pichka, Khosro & Alwan, Layth C. & Yue, Xiaohang, 2022. "Fulfillment and pricing optimization for omni-channel retailers considering shipment of in-store demand," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 167(C).
    • Handle: RePEc:eee:transe:v:167:y:2022:i:c:s1366554522002897
    DOI: 10.1016/j.tre.2022.102912
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S1366554522002897
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.tre.2022.102912?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Ping Josephine Xu & Russell Allgor & Stephen C. Graves, 2009. "Benefits of Reevaluating Real-Time Order Fulfillment Decisions," Manufacturing & Service Operations Management, INFORMS, vol. 11(2), pages 340-355, January.
    2. Yanzhe (Murray) Lei & Stefanus Jasin & Amitabh Sinha, 2018. "Joint Dynamic Pricing and Order Fulfillment for E-commerce Retailers," Manufacturing & Service Operations Management, INFORMS, vol. 20(2), pages 269-284, May.
    3. Zhou, Yong-Wu & Zhang, Xiong & Zhong, Yuanguang & Cao, Bin & Cheng, T.C. Edwin, 2021. "Dynamic pricing and cross-channel fulfillment for omnichannel retailing industry: An approximation policy and implications," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 156(C).
    4. Gupta, Vishal Kumar & Ting, Q.U. & Tiwari, Manoj Kumar, 2019. "Multi-period price optimization problem for omnichannel retailers accounting for customer heterogeneity," International Journal of Production Economics, Elsevier, vol. 212(C), pages 155-167.
    5. Agatz, Niels A.H. & Fleischmann, Moritz & van Nunen, Jo A.E.E., 2008. "E-fulfillment and multi-channel distribution - A review," European Journal of Operational Research, Elsevier, vol. 187(2), pages 339-356, June.
    6. Ishfaq, Rafay & Bajwa, Naeem, 2019. "Profitability of online order fulfillment in multi-channel retailing," European Journal of Operational Research, Elsevier, vol. 272(3), pages 1028-1040.
    7. Jason Acimovic & Stephen C. Graves, 2017. "Mitigating Spillover in Online Retailing via Replenishment," Manufacturing & Service Operations Management, INFORMS, vol. 19(3), pages 419-436, July.
    8. Paat Rusmevichientong & David Shmoys & Chaoxu Tong & Huseyin Topaloglu, 2014. "Assortment Optimization under the Multinomial Logit Model with Random Choice Parameters," Production and Operations Management, Production and Operations Management Society, vol. 23(11), pages 2023-2039, November.
    9. Kalyan Talluri & Garrett van Ryzin, 2004. "Revenue Management Under a General Discrete Choice Model of Consumer Behavior," Management Science, INFORMS, vol. 50(1), pages 15-33, January.
    10. Torabi, S.A. & Hassini, E. & Jeihoonian, M., 2015. "Fulfillment source allocation, inventory transshipment, and customer order transfer in e-tailing," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 79(C), pages 128-144.
    11. Strauss, Arne K. & Klein, Robert & Steinhardt, Claudius, 2018. "A review of choice-based revenue management: Theory and methods," European Journal of Operational Research, Elsevier, vol. 271(2), pages 375-387.
    12. Song, Yang & Fan, Tijun & Tang, Yuewu & Xu, Chang, 2021. "Omni-channel strategies for fresh produce with extra losses in-store," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 148(C).
    13. Cao, James & So, Kut C. & Yin, Shuya, 2016. "Impact of an “online-to-store” channel on demand allocation, pricing and profitability," European Journal of Operational Research, Elsevier, vol. 248(1), pages 234-245.
    14. Lin, Yun Hui & Wang, Yuan & Lee, Loo Hay & Chew, Ek Peng, 2022. "Omnichannel facility location and fulfillment optimization," Transportation Research Part B: Methodological, Elsevier, vol. 163(C), pages 187-209.
    15. Klein, Robert & Koch, Sebastian & Steinhardt, Claudius & Strauss, Arne K., 2020. "A review of revenue management: Recent generalizations and advances in industry applications," European Journal of Operational Research, Elsevier, vol. 284(2), pages 397-412.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Yu, Yugang & Wang, Bo & Zheng, Shengming, 2024. "Data-driven product design and assortment optimization," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 182(C).
    2. Zhang, Yue & Hu, Xiaojian & Yao, Gang & Xu, Liangcheng, 2024. "Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
    3. Chang, Shuhua & Li, Anqi & Wang, Xinyu & Zhang, Jiayue, 2023. "Optimal combination of platform channel contract and guarantee financing strategy in e-commerce market," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 172(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Zhang, Yuankai & Lin, Wei-Hua & Huang, Minfang & Hu, Xiangpei, 2021. "Multi-warehouse package consolidation for split orders in online retailing," European Journal of Operational Research, Elsevier, vol. 289(3), pages 1040-1055.
    2. Fleckenstein, David & Klein, Robert & Steinhardt, Claudius, 2023. "Recent advances in integrating demand management and vehicle routing: A methodological review," European Journal of Operational Research, Elsevier, vol. 306(2), pages 499-518.
    3. Gupta, Vishal Kumar & Ting, Q.U. & Tiwari, Manoj Kumar, 2019. "Multi-period price optimization problem for omnichannel retailers accounting for customer heterogeneity," International Journal of Production Economics, Elsevier, vol. 212(C), pages 155-167.
    4. Barbier, Thibault & Anjos, Miguel F. & Cirinei, Fabien & Savard, Gilles, 2020. "Product-closing approximation for ranking-based choice network revenue management," European Journal of Operational Research, Elsevier, vol. 286(3), pages 1002-1017.
    5. Koch, Sebastian & Klein, Robert, 2020. "Route-based approximate dynamic programming for dynamic pricing in attended home delivery," European Journal of Operational Research, Elsevier, vol. 287(2), pages 633-652.
    6. Haque, Md Tabish & Hamid, Faiz, 2023. "Social distancing and revenue management—A post-pandemic adaptation for railways," Omega, Elsevier, vol. 114(C).
    7. Wang, Mengmeng & Zhang, Xun & Li, Xiaolong, 2023. "Multiple-purchase choice model: estimation and optimization," International Journal of Production Economics, Elsevier, vol. 265(C).
    8. Millstein, Mitchell A. & Bilir, Canser & Campbell, James F., 2022. "The effect of optimizing warehouse locations on omnichannel designs," European Journal of Operational Research, Elsevier, vol. 301(2), pages 576-590.
    9. Jiu, Song & Wang, Dan & Ma, Zujun, 2024. "Benders decomposition for robust distribution network design and operations in online retailing," European Journal of Operational Research, Elsevier, vol. 315(3), pages 1069-1082.
    10. Arslan, Ayşe N. & Klibi, Walid & Montreuil, Benoit, 2021. "Distribution network deployment for omnichannel retailing," European Journal of Operational Research, Elsevier, vol. 294(3), pages 1042-1058.
    11. Markus Leitner & Andrea Lodi & Roberto Roberti & Claudio Sole, 2024. "An Exact Method for (Constrained) Assortment Optimization Problems with Product Costs," INFORMS Journal on Computing, INFORMS, vol. 36(2), pages 479-494, March.
    12. Hübner, Alexander & Hense, Jonas & Dethlefs, Christian, 2022. "The revival of retail stores via omnichannel operations: A literature review and research framework," European Journal of Operational Research, Elsevier, vol. 302(3), pages 799-818.
    13. Meng Qi & Ho‐Yin Mak & Zuo‐Jun Max Shen, 2020. "Data‐driven research in retail operations—A review," Naval Research Logistics (NRL), John Wiley & Sons, vol. 67(8), pages 595-616, December.
    14. Julia Heger & Robert Klein, 2024. "Assortment optimization: a systematic literature review," OR Spectrum: Quantitative Approaches in Management, Springer;Gesellschaft für Operations Research e.V., vol. 46(4), pages 1099-1161, December.
    15. Xiang Zhao & Xinghua Shan & Jinfei Wu, 2023. "The Impact of Seat Resource Fragmentation on Railway Network Revenue Management," Networks and Spatial Economics, Springer, vol. 23(1), pages 135-177, March.
    16. Guillermo Gallego & Gerardo Berbeglia, 2021. "The Limits of Personalization in Assortment Optimization," Papers 2109.14861, arXiv.org, revised Jun 2024.
    17. C. I. Chiang, 2023. "Availability control under online reviews in hospitality," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 22(5), pages 385-398, October.
    18. Waßmuth, Katrin & Köhler, Charlotte & Agatz, Niels & Fleischmann, Moritz, 2023. "Demand management for attended home delivery—A literature review," European Journal of Operational Research, Elsevier, vol. 311(3), pages 801-815.
    19. Wang, Xiaolin & Zhao, Xiujie & Liu, Bin, 2020. "Design and pricing of extended warranty menus based on the multinomial logit choice model," European Journal of Operational Research, Elsevier, vol. 287(1), pages 237-250.
    20. Ishfaq, Rafay & Bajwa, Naeem, 2019. "Profitability of online order fulfillment in multi-channel retailing," European Journal of Operational Research, Elsevier, vol. 272(3), pages 1028-1040.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:transe:v:167:y:2022:i:c:s1366554522002897. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/600244/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.