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The effects of susceptibility, eco-friendliness and dependence on the Consumers’ Willingness to Pay for a door-to-door DRT system

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  • Nyga, Andreas
  • Minnich, Aljoscha
  • Schlüter, Jan

Abstract

Using online survey data conducted during a pilot phase of the “EcoBus” project, one of the largest true door-to-door demand responsive transport (DRT) field experiments in rural areas, this paper investigates the willingness to pay for different modes of transport. It is assumed that the willingness to pay is affected by parameters favourable for the susceptibility of DRT services and variables concerning eco-friendliness. To test the assumptions eleven hypothesis are derived.

Suggested Citation

  • Nyga, Andreas & Minnich, Aljoscha & Schlüter, Jan, 2020. "The effects of susceptibility, eco-friendliness and dependence on the Consumers’ Willingness to Pay for a door-to-door DRT system," Transportation Research Part A: Policy and Practice, Elsevier, vol. 132(C), pages 540-558.
    • Handle: RePEc:eee:transa:v:132:y:2020:i:c:p:540-558
    DOI: 10.1016/j.tra.2019.11.030
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    References listed on IDEAS

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    1. Martin Achtnicht, 2012. "German car buyers’ willingness to pay to reduce CO 2 emissions," Climatic Change, Springer, vol. 113(3), pages 679-697, August.
    2. Ho, Chinh Q. & Hensher, David A. & Mulley, Corinne & Wong, Yale Z., 2018. "Potential uptake and willingness-to-pay for Mobility as a Service (MaaS): A stated choice study," Transportation Research Part A: Policy and Practice, Elsevier, vol. 117(C), pages 302-318.
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    6. Chao Wang & Mohammed Quddus & Marcus Enoch & Tim Ryley & Lisa Davison, 2014. "Multilevel modelling of Demand Responsive Transport (DRT) trips in Greater Manchester based on area-wide socio-economic data," Transportation, Springer, vol. 41(3), pages 589-610, May.
    7. Gieri Hinnen & Stefanie Lena Hille & Andreas Wittmer, 2017. "Willingness to Pay for Green Products in Air Travel: Ready for Take‐Off?," Business Strategy and the Environment, Wiley Blackwell, vol. 26(2), pages 197-208, February.
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    Cited by:

    1. Knierim, Lukas & Schlüter, Jan Christian, 2021. "The attitude of potentially less mobile people towards demand responsive transport in a rural area in central Germany," Journal of Transport Geography, Elsevier, vol. 96(C).
    2. Zhao, Chunli & Xue, Mengtian & Hamidi, Zahra, 2024. "Potential of demand responsive transport for young people in Sweden," Transportation Research Part A: Policy and Practice, Elsevier, vol. 184(C).
    3. Sörensen, Leif & Bossert, Andreas & Jokinen, Jani-Pekka & Schlüter, Jan, 2021. "How much flexibility does rural public transport need? – Implications from a fully flexible DRT system," Transport Policy, Elsevier, vol. 100(C), pages 5-20.
    4. Xudong Li & Zhongzhen Yang & Feng Lian, 2023. "Optimizing On-Demand Bus Services for Remote Areas," Sustainability, MDPI, vol. 15(9), pages 1-20, April.
    5. Schasché, Stephanie E. & Sposato, Robert G. & Hampl, Nina, 2022. "The dilemma of demand-responsive transport services in rural areas: Conflicting expectations and weak user acceptance," Transport Policy, Elsevier, vol. 126(C), pages 43-54.
    6. Aljoscha Minnich & Holger A. Rau & Jan Christian Schlüter, 2022. "The effects of gift vouchers and environmental certificates on the demand for a collective DRT system," Transportation, Springer, vol. 49(6), pages 1683-1714, December.

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