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Self-determined travel facilitation with mental construal priming

Author

Listed:
  • Zhang, Ye
  • Cole, Shu
  • Hirt, Edward
  • Bilgihan, Anil

Abstract

In order to encourage people with mobility impairments (PwMI) to become active tourists, it is crucial to enhance their self-determination for overcoming travel constraints. This study proposes mental construal priming as a relatively efficient approach to facilitating self-determined travel pursuits among PwMI. Two pretest-posttest web-based experiments within the context of accessible and inaccessible service support the construal-facilitating effect on self-determined travel motivations, particularly through moderating the relationships between autonomy/competence satisfaction and self-determined motivations. This study offers theoretical implications by bridging construal level theory and self-determination theory, and introduces a new perspective of utilizing mindset intervention to cultivate travel motivations. The context-based adoption of different construal priming programs is recommended to maximize facilitation effectiveness.

Suggested Citation

  • Zhang, Ye & Cole, Shu & Hirt, Edward & Bilgihan, Anil, 2017. "Self-determined travel facilitation with mental construal priming," Tourism Management, Elsevier, vol. 61(C), pages 472-483.
    • Handle: RePEc:eee:touman:v:61:y:2017:i:c:p:472-483
    DOI: 10.1016/j.tourman.2017.03.014
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    References listed on IDEAS

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