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Exploring a theme park's tourism carrying capacity: A demand-side analysis

Author

Listed:
  • Zhang, Yingsha
  • Li, Xiang (Robert)
  • Su, Qin
  • Hu, Xingbao

Abstract

To better understand a theme park's tourism carrying capacity (TCC), this paper proposes a conceptual framework that classifies the determinants of theme park TCC across three levels: fundamental determinants, mediating determinants, and direct determinants. The authors empirically tested a portion of the framework from the demand side by surveying 1356 visitors at a theme park in China. PLS path modeling, one-way ANOVA, linear regression, and multi-group moderation tests were used to analyze the impacts of attendance from a visitor perspective, day perspective, and visitor perspective at different attendance levels. Results indicate that theme park attendance either directly and/or indirectly affects visitors' experience, satisfaction, and behavioral intention. Theme park attendance also moderates the effects of visitors' experience on visitor satisfaction and behavioral intention, all of which determine a theme park's TCC. Corresponding management practices are recommended based on these results.

Suggested Citation

  • Zhang, Yingsha & Li, Xiang (Robert) & Su, Qin & Hu, Xingbao, 2017. "Exploring a theme park's tourism carrying capacity: A demand-side analysis," Tourism Management, Elsevier, vol. 59(C), pages 564-578.
    • Handle: RePEc:eee:touman:v:59:y:2017:i:c:p:564-578
    DOI: 10.1016/j.tourman.2016.08.019
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    References listed on IDEAS

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    1. Reza H. Ahmadi, 1997. "Managing Capacity and Flow at Theme Parks," Operations Research, INFORMS, vol. 45(1), pages 1-13, February.
    2. Dong, Ping & Siu, Noel Yee-Man, 2013. "Servicescape elements, customer predispositions and service experience: The case of theme park visitors," Tourism Management, Elsevier, vol. 36(C), pages 541-551.
    3. Chew, Elaine Yin Teng & Jahari, Siti Aqilah, 2014. "Destination image as a mediator between perceived risks and revisit intention: A case of post-disaster Japan," Tourism Management, Elsevier, vol. 40(C), pages 382-393.
    4. Kumar Rajaram & Reza Ahmadi, 2003. "Flow Management to Optimize Retail Profits at Theme Parks," Operations Research, INFORMS, vol. 51(2), pages 175-184, April.
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    Cited by:

    1. Lin, Boqiang & Shi, Lei, 2022. "Do environmental quality and policy changes affect the evolution of consumers’ intentions to buy new energy vehicles," Applied Energy, Elsevier, vol. 310(C).
    2. Shi, Lei & Wu, Rongxin & Lin, Boqiang, 2023. "Where will go for electric vehicles in China after the government subsidy incentives are abolished? A controversial consumer perspective," Energy, Elsevier, vol. 262(PA).
    3. Zhang, Yingsha & Li, Xiang (Robert) & Su, Qin, 2017. "Does spatial layout matter to theme park tourism carrying capacity?," Tourism Management, Elsevier, vol. 61(C), pages 82-95.

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