IDEAS home Printed from https://ideas.repec.org/a/eee/touman/v44y2014icp67-81.html
   My bibliography  Save this article

Pattern mining in tourist attraction visits through association rule learning on Bluetooth tracking data: A case study of Ghent, Belgium

Author

Listed:
  • Versichele, Mathias
  • de Groote, Liesbeth
  • Claeys Bouuaert, Manuel
  • Neutens, Tijs
  • Moerman, Ingrid
  • Van de Weghe, Nico

Abstract

The rapid evolution of information and positioning technologies, and their increasing adoption in tourism management practices allows for new and challenging research avenues. This paper presents an empirical case study on the mining of association rules in tourist attraction visits, registered for 15 days by the Bluetooth tracking methodology. This way, this paper aims to be a methodological contribution to the field of spatiotemporal tourism behavior research by demonstrating the potential of ad-hoc sensing networks in the non-participatory measurement of small-scale movements. An extensive filtering procedure is followed by an exploratory analysis, analyzing the discovered associations for different visitor segments and additionally visualizing them in ‘visit pattern maps’. Despite the limited duration of the tracking period, we were able to discover interesting associations and further identified a tendency of visitors to rarely combine visits in the center with visits outside of the city center. We conclude by discussing both the potential of the employed methodology as well as its further issues.

Suggested Citation

  • Versichele, Mathias & de Groote, Liesbeth & Claeys Bouuaert, Manuel & Neutens, Tijs & Moerman, Ingrid & Van de Weghe, Nico, 2014. "Pattern mining in tourist attraction visits through association rule learning on Bluetooth tracking data: A case study of Ghent, Belgium," Tourism Management, Elsevier, vol. 44(C), pages 67-81.
    • Handle: RePEc:eee:touman:v:44:y:2014:i:c:p:67-81
    DOI: 10.1016/j.tourman.2014.02.009
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0261517714000417
    Download Restriction: no
    File URL: https://libkey.io/10.1016/j.tourman.2014.02.009?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Rong, Jia & Vu, Huy Quan & Law, Rob & Li, Gang, 2012. "A behavioral analysis of web sharers and browsers in Hong Kong using targeted association rule mining," Tourism Management, Elsevier, vol. 33(4), pages 731-740.
    2. Witt, Stephen F. & Witt, Christine A., 1995. "Forecasting tourism demand: A review of empirical research," International Journal of Forecasting, Elsevier, vol. 11(3), pages 447-475, September.
    3. D G Janelle & M F Goodchild & B Klinkenberg, 1988. "Space-Time Diaries and Travel Characteristics for Different Levels of Respondent Aggregation," Environment and Planning A, , vol. 20(7), pages 891-906, July.
    4. Law, Rob & Rong, Jia & Vu, Huy Quan & Li, Gang & Lee, Hee Andy, 2011. "Identifying changes and trends in Hong Kong outbound tourism," Tourism Management, Elsevier, vol. 32(5), pages 1106-1114.
    5. Orellana, Daniel & Bregt, Arnold K. & Ligtenberg, Arend & Wachowicz, Monica, 2012. "Exploring visitor movement patterns in natural recreational areas," Tourism Management, Elsevier, vol. 33(3), pages 672-682.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Huy Quan Vu & Shah Jahan Miah & Haiyang Xia & Gang Li & Birgit Muskat & Rob Law, 2023. "Advancing reliability assessment of venue-reference social media data for enhanced domestic tourism development," Information Technology & Tourism, Springer, vol. 25(3), pages 433-451, September.
    2. Ana Muñoz-Mazón & Laura Fuentes-Moraleda & Angela Chantre-Astaiza & Marlon-Felipe Burbano-Fernandez, 2019. "The Study of Tourist Movements in Tourist Historic Cities: A Comparative Analysis of the Applicability of Four Different Tools," Sustainability, MDPI, vol. 11(19), pages 1-26, September.
    3. Tao Liu & Ying Zhang & Huan Zhang & Xiping Yang, 2021. "A Methodological Workflow for Deriving the Association of Tourist Destinations Based on Online Travel Reviews: A Case Study of Yunnan Province, China," Sustainability, MDPI, vol. 13(9), pages 1-15, April.
    4. Raun, Janika & Ahas, Rein & Tiru, Margus, 2016. "Measuring tourism destinations using mobile tracking data," Tourism Management, Elsevier, vol. 57(C), pages 202-212.
    5. Tarmo Kalvet & Maarja Olesk & Marek Tiits & Janika Raun, 2020. "Innovative Tools for Tourism and Cultural Tourism Impact Assessment," Sustainability, MDPI, vol. 12(18), pages 1-30, September.
    6. Hardy, Anne & Birenboim, Amit & Wells, Martha, 2020. "Using geoinformatics to assess tourist dispersal at the state level," Annals of Tourism Research, Elsevier, vol. 82(C).
    7. Leask, Anna, 2016. "Visitor attraction management: A critical review of research 2009–2014," Tourism Management, Elsevier, vol. 57(C), pages 334-361.
    8. Jin-Young Kim, 2017. "The Reality of Encounters with Local Life in Other Cultures," Sustainability, MDPI, vol. 10(1), pages 1-12, December.
    9. Eujin-Julia Kim & Yongjun Jo & Youngeun Kang, 2018. "Are Touristic Attractions Well-Connected in an Olympic Host City? A Network Analysis Measurement of Visitor Movement Patterns in Gangneung, South Korea," Sustainability, MDPI, vol. 10(9), pages 1-16, September.
    10. Tosporn Arreeras & Mikiharu Arimura & Takumi Asada & Saharat Arreeras, 2019. "Association Rule Mining Tourist-Attractive Destinations for the Sustainable Development of a Large Tourism Area in Hokkaido Using Wi-Fi Tracking Data," Sustainability, MDPI, vol. 11(14), pages 1-17, July.
    11. Eujin-Julia Kim & Youngeun Kang, 2020. "Spillover Effects of Mega-Events: The Influences of Residence, Transportation Mode, and Staying Period on Attraction Networks during Olympic Games," Sustainability, MDPI, vol. 12(3), pages 1-13, February.
    12. Angela Chantre-Astaiza & Laura Fuentes-Moraleda & Ana Muñoz-Mazón & Gustavo Ramirez-Gonzalez, 2019. "Science Mapping of Tourist Mobility 1980–2019. Technological Advancements in the Collection of the Data for Tourist Traceability," Sustainability, MDPI, vol. 11(17), pages 1-32, August.
    13. Michela Fazzolari & Marinella Petrocchi, 2018. "A study on online travel reviews through intelligent data analysis," Information Technology & Tourism, Springer, vol. 20(1), pages 37-58, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Tosporn Arreeras & Mikiharu Arimura & Takumi Asada & Saharat Arreeras, 2019. "Association Rule Mining Tourist-Attractive Destinations for the Sustainable Development of a Large Tourism Area in Hokkaido Using Wi-Fi Tracking Data," Sustainability, MDPI, vol. 11(14), pages 1-17, July.
    2. Jimenez-Marquez, Jose Luis & Gonzalez-Carrasco, Israel & Lopez-Cuadrado, Jose Luis & Ruiz-Mezcua, Belen, 2019. "Towards a big data framework for analyzing social media content," International Journal of Information Management, Elsevier, vol. 44(C), pages 1-12.
    3. Yuan, Hua & Xu, Hualin & Qian, Yu & Li, Yan, 2016. "Make your travel smarter: Summarizing urban tourism information from massive blog data," International Journal of Information Management, Elsevier, vol. 36(6), pages 1306-1319.
    4. Nuno Carlos LEITÃO & Muhammad SHAHBAZ, 2012. "Migration and Tourism Demand," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 0(2(567)), pages 39-48, February.
    5. Peter Fuleky & Carl S. Bonham & Qianxue Zhao, 2013. "Estimating Demand Elasticities in Non-Stationary Panels: The Case of Hawaii's Tourism Industry," Working Papers 201314, University of Hawaii at Manoa, Department of Economics.
    6. Tao Liu & Ying Zhang & Huan Zhang & Xiping Yang, 2021. "A Methodological Workflow for Deriving the Association of Tourist Destinations Based on Online Travel Reviews: A Case Study of Yunnan Province, China," Sustainability, MDPI, vol. 13(9), pages 1-15, April.
    7. Hsiao, Chiu-Ming & Zhang, Wei-Fang & Chiu, Chi-Chang & Huang, Jung-Chang & Huang, Yu-Ling, 2017. "The Enterprise Risk Management of Foreign Exchange Exposures: Evidence from Taiwanese Hospitality Industry," Asian Journal of Economics and Empirical Research, Asian Online Journal Publishing Group, vol. 4(1), pages 32-48.
    8. Guizzardi, Andrea & Mazzocchi, Mario, 2010. "Tourism demand for Italy and the business cycle," Tourism Management, Elsevier, vol. 31(3), pages 367-377.
    9. Lin, Tun & De Guzman, Franklin, 2007. "Tourism for pro-poor and sustainable growth: economic analysis of tourism projects," MPRA Paper 24994, University Library of Munich, Germany.
    10. Agiomirgianakis, George & Serenis, Dimitrios & Tsounis, Nicholas, 2017. "Effective timing of tourism policy: The case of Singapore," Economic Modelling, Elsevier, vol. 60(C), pages 29-38.
    11. Niematallah Elamin & Mototsugu Fukushige, 2016. "Forecasting extreme seasonal tourism demand," Discussion Papers in Economics and Business 16-23, Osaka University, Graduate School of Economics.
    12. Eden Xiaoying Jiao & Jason Li Chen, 2019. "Tourism forecasting: A review of methodological developments over the last decade," Tourism Economics, , vol. 25(3), pages 469-492, May.
    13. Darboe, sarjo, 2024. "The Dynamic Impact of biodiversity on Tourism: empirical evidence from Gambia," MPRA Paper 120063, University Library of Munich, Germany.
    14. Oscar Claveria & Enric Monte & Salvador Torra, 2013. "“Tourism demand forecasting with different neural networks models”," IREA Working Papers 201321, University of Barcelona, Research Institute of Applied Economics, revised Nov 2013.
    15. Seetaram, Neelu, 2010. "Computing airfare elasticities or opening Pandora's box," Research in Transportation Economics, Elsevier, vol. 26(1), pages 27-36.
    16. Allison Zhou & Carl Bonham & Byron Gangnes, 2007. "Modeling the supply and demand for tourism: a fully identified VECM approach," Working Papers 200717, University of Hawaii at Manoa, Department of Economics.
    17. Marcos Álvarez-Díaz & Manuel González-Gómez & María Soledad Otero-Giráldez, 2018. "Forecasting International Tourism Demand Using a Non-Linear Autoregressive Neural Network and Genetic Programming," Forecasting, MDPI, vol. 1(1), pages 1-17, September.
    18. Thanh-Lam Nguyen & Jui-Chan Huang & Chuang-Chi Chiu & Ming-Hung Shu & Wen-Ru Tsai, 2013. "Forecasting Model for the International Tourism Demand in Taiwan," Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management,, ToKnowPress.
    19. Bahodirhon Safarov & Hisham Mohammad Al-Smadi & Makhina Buzrukova & Bekzot Janzakov & Alexandru Ilieş & Vasile Grama & Dorina Camelia Ilieș & Katalin Csobán Vargáné & Lóránt Dénes Dávid, 2022. "Forecasting the Volume of Tourism Services in Uzbekistan," Sustainability, MDPI, vol. 14(13), pages 1-18, June.
    20. Garcia-Ferrer, Antonio & Queralt, Ricardo A., 1997. "A note on forecasting international tourism demand in Spain," International Journal of Forecasting, Elsevier, vol. 13(4), pages 539-549, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:touman:v:44:y:2014:i:c:p:67-81. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/tourism-management .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.