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Using a Delphi approach to identify managers' preferences for visitor interpretation at Canterbury Cathedral World Heritage Site

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  • Ballantyne, Roy
  • Hughes, Karen
  • Bond, Nigel

Abstract

Religious heritage sites have seen a remarkable increase in tourist visitation. To cater for the changing, and sometimes conflicting needs of visitors, many religious sites are developing interpretive plans to enhance the provision of on-site experiences. Interpretive plans are normally negotiated between the owners/managers of a site and an interpretation team. This study uses a Delphi approach to ‘negotiate’ owner/management preferences regarding key interpretive topics and themes to inform the development of a visitor interpretive plan for the Canterbury Cathedral World Heritage Site. Sixty-eight interpretive topics were reduced to twenty-one grouped under three themes: past, present and future spiritual development; aesthetic and architectural features; and the cathedral as a working community. The usefulness of the Delphi approach as a means to negotiate a consensus view of owners/managers' interpretive priorities and preferences within a planning context is discussed. Methodological issues arising when using a Delphi approach are also addressed.

Suggested Citation

  • Ballantyne, Roy & Hughes, Karen & Bond, Nigel, 2016. "Using a Delphi approach to identify managers' preferences for visitor interpretation at Canterbury Cathedral World Heritage Site," Tourism Management, Elsevier, vol. 54(C), pages 72-80.
    • Handle: RePEc:eee:touman:v:54:y:2016:i:c:p:72-80
    DOI: 10.1016/j.tourman.2015.10.014
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    References listed on IDEAS

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    4. Hughes, K. & Bond, N. & Ballantyne, R., 2013. "Designing and managing interpretive experiences at religious sites: Visitors' perceptions of Canterbury Cathedral," Tourism Management, Elsevier, vol. 36(C), pages 210-220.
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