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Indigenous tourism in Australia: Time for a reality check

Author

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  • Ruhanen, Lisa
  • Whitford, Michelle
  • McLennan, Char-lee

Abstract

Indigenous tourism is positioned as an integral part of Australia's tourism product offering. Yet participation in Indigenous tourism experiences by both international and domestic markets is in decline. The demand for, and interest in, Australia's indigenous culture that has been consistently portrayed by Australian government agencies has not translated into sustainable visitor flows for many indigenous tourism businesses. Therefore, the aim of this research was to explore visitor demand for indigenous tourism through interviews with 1357 international and domestic tourists. To overcome some of the limitations of previous indigenous tourism studies, this study used the ‘Attrition Curve of Tourist Demand’ to determine if insights could be gained by analysing the consumer decision making process (awareness, preferences and intentions). The results of the research show that while there has been much progress in the development of this niche tourism sector, there is low awareness, preference and intention to participate in indigenous tourism experiences in Australia.

Suggested Citation

  • Ruhanen, Lisa & Whitford, Michelle & McLennan, Char-lee, 2015. "Indigenous tourism in Australia: Time for a reality check," Tourism Management, Elsevier, vol. 48(C), pages 73-83.
    • Handle: RePEc:eee:touman:v:48:y:2015:i:c:p:73-83
    DOI: 10.1016/j.tourman.2014.10.017
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    References listed on IDEAS

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    1. Van den Poel, Dirk & Lariviere, Bart, 2004. "Customer attrition analysis for financial services using proportional hazard models," European Journal of Operational Research, Elsevier, vol. 157(1), pages 196-217, August.
    2. Higgins-Desbiolles, Freya & Trevorrow, George & Sparrow, Syd, 2014. "The Coorong Wilderness Lodge: A case study of planning failures in Indigenous tourism," Tourism Management, Elsevier, vol. 44(C), pages 46-57.
    3. Buultjens, Jeremy & Brereton, David & Memmott, Paul & Reser, Joseph & Thomson, Linda & O'Rourke, Tim, 2010. "The mining sector and indigenous tourism development in Weipa, Queensland," Tourism Management, Elsevier, vol. 31(5), pages 597-606.
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    Cited by:

    1. Yang, Jun & Ge, Yuting & Ge, Quansheng & Xi, Jianchao & Li, Xueming, 2016. "Determinants of island tourism development: The example of Dachangshan Island," Tourism Management, Elsevier, vol. 55(C), pages 261-271.
    2. Robert M. Mackay & Roberto Minunno & Gregory M. Morrison, 2020. "Strategic Decisions for Sustainable Management at Significant Tourist Sites," Sustainability, MDPI, vol. 12(21), pages 1-22, October.
    3. Renuka Mahadevan, 2018. "Examining domestic and international visits in Australia’s Aboriginal tourism," Tourism Economics, , vol. 24(1), pages 127-134, February.
    4. Skye Akbar & Rob Hallak, 2019. "Identifying Business Practices Promoting Sustainability in Aboriginal Tourism Enterprises in Remote Australia," Sustainability, MDPI, vol. 11(17), pages 1-18, August.
    5. Ellie Norris & Shawgat Kutubi & Steven Greenland, 2022. "Accounting and First Nations: A Systematic Literature Review and Directions for Future Research," Australian Accounting Review, CPA Australia, vol. 32(2), pages 156-180, June.

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