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Churn Prepaid Client Profile in Romanian Postmodernism Telecommunications

Author

Listed:
  • Andreea Dumitrache

    (PhD. Student, Academy of Economic Studies, Bucharest, Romania)

  • Denisa Maria Melian

    (PhD. Student, Academy of Economic Studies, Bucharest, Romania)

  • Stelian Stancu

    (3 Prof. Univ. Dr., Academy of Economic Studies, Bucharest, Romania)

Abstract

The telecommunications industry is one of the sectors in which customers play an essential role in maintaining stable incomes. Having an impact on all spheres of postmodern life, telecommunications helps bring about major changes in the world. This can be considered the reason why the world can grow and grow at such a rapid rate. The telecommunications industry offers not only a better social awareness, but also a better life in general. Customer profiling is a very important resource for telecommunications companies because it helps to form a portrait of their customers. The purpose of this paper is to identify the profile of the client who makes churn from a telecommunications company in Romania. The study is performed on the prepaid segment using an analytical method that is easy to view and interpret, Violin Plot. In our study, this technique identified the situation of the prepaid churn customer in telecommunications as being defined by inactivity, small recharge values and extra-options.

Suggested Citation

  • Andreea Dumitrache & Denisa Maria Melian & Stelian Stancu, 2020. "Churn Prepaid Client Profile in Romanian Postmodernism Telecommunications," Postmodern Openings, Editura Lumen, Department of Economics, vol. 11(2Sup1), pages 93-106, September.
    • Handle: RePEc:lum:rev3rl:v:11:y:2020:i:2sup1:p:93-106
    DOI: https://doi.org/10.18662/po/11.2Sup1/181
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    References listed on IDEAS

    as
    1. Van den Poel, Dirk & Lariviere, Bart, 2004. "Customer attrition analysis for financial services using proportional hazard models," European Journal of Operational Research, Elsevier, vol. 157(1), pages 196-217, August.
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    More about this item

    Keywords

    Churn; class imbalance; customer;
    All these keywords.

    JEL classification:

    • A23 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Graduate

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